North Americans are less than half as likely as the global average to watch online video using a mobile device, according to a new study from The Nielsen Company. The somewhat-surprising finding suggests that mobile video services might be more important to users in many parts of the world other than North America or Europe.
As a region, North America only scores 45 on the Index of Mobile Video Usage (Past 30 Days).
With a score of 100 representing the global average, this means North Americans are 55 percent less likely to watch mobile video than international online consumers as a whole.
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