Thursday, August 19, 2010

What U.K. Consumers Do With Their Time

Not that U.S. consumers and U.K. consumers have behavior patterns that are identical, but new research from Ofcom, the U.K. regulator, indicates that media usage in highest in the evening. No surprise there. The findings also suggest that multitasking falls off during the primetime TV viewing hours.

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Product Substitution: Plant-Based Protein Largely Fails the Test

It is a truism that substitute products, such as plant-based proteins that mimic meat, must have some obvious value that induces consumers t...