Friday, August 20, 2010

Top 5 Mobile Commerce Trends for 2010

Comparison shopping, mobile ticketing, banking, shopping and marketing are the five trends most in evidence in the mobile commerce business, Samsung suggests.

By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought using their mobile phones, according to a study by ABI Research.

In the United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and mobile campaign spending also increased by 25 percent to 30 percent over the past year, with companies spending about $313 million.

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