Google is the World's Most Successful Ad-Funded Software Company

Google represents 91.4percent of all global searches, according to Pingdom, 98.3 percent of mobile searches, 69 percent of online advertising and 59 percent of web analytics. Google's YouTube business represents 53 percent of all online embedded video and audio.

Then there's Android, Chrome, Gmail, Google Docs, Blogger, Google Maps and Google's own content delivery network. Google is working on a Chrome operating system, has released Google TV and operates its own public domain name server network as well.

The point, Pingdom notes, is that Google has has an enormous presence on the Web and the Internet, and advertising drives it. Among other things, Google the world's most successful ad-funded software company.

How Google dominates the Web

PayPal To Launch Payment Service Using iPhone

Sprint Will be Shutting Down a Network, But it is iDEN

Sprint and Clearwire have been testing Long Term Evolution as an air interface using fallow spectrum. obviously raising questions about whether Sprint Nextel and Clearwire might ditch WiMAX for LTE.

Sprint CEO Dan Hesse says the only networks that are slated for replacement at some point are Sprint Nextel's legacy networks, ranging from iDEN, used for the Nextel part of the operation, to the older second-generation and third-generation networks Sprint also supports.

LTE isn't necessarily on Sprint's roadmap, Hesse says, though it is conceivable Sprint Nextel might be interested in supporting dual-mode "WiMAX-plus-LTE handsets.

It is a simple fact that each generation of mobile networks gets replaced, about every 10 years, though the transition periods can last longer. Hesse notes that “2G will eventually come to an end; CDMA will come to an end; GSM will come to an end and iDEN will come to an end.”

“Over time, as fewer customers are using our 2G networks, we can use that spectrum for the CDMA/EVDO network.” Even the current iDEN spectrum might eventually be switched over to support CDMA and EVDO on that band of frequencies, especially to support voice services.

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Device Demographics Show User Segments

With the caveat that demographics quite often are "blunt" predictors of end user behavior, the Yankee Group says males favor "HTC" devices, while females favor "Google"-branded devices, even when those devices are made by HTC.

Apparently, brand affects hardware preferences.

LG, Samsung and Sony Ericsson have a decidedly female bias, though it isn't entirely clear why. Devices made by LG, Samsung and Sony Ericsson are available in a wide range of prices, which could affect purchasing statistics, as 52 percent of all people in the United States are female.

Apple, Nokia, Palm and RIM products are equally attractive to both genders, the Yankee Group says. Despite Apple’s and RIM’s skew toward young buyers, their products appeal almost equally to both genders.

Perhaps the next step for device manufacturers is a more-direct effort to identify lead applications and the design of devices specifically optimized for those apps.

Yankee Group Research Report

Mobile Needs to Focus on Pipe; Won't Be Much of a Factor in Apps

You would be very hard pressed to find a single mobile executive who actually will say in public that providing "dumb pipe" services is the key to their future prospects. Up to a point, this is correct. Most service providers already are preparing, testing or deploying new services that add new "services" to "access" products.

But there might be clear limits to how much service providers can escape, or should want to escape, their fundamental position in the ecosystem. "Access" is the unique contribution service providers make in the Internet ecosystem and value chain. That does not mean service providers cannot, or should not, attempt to occupy other roles within the ecosystem as well.

But one can question how much success can be found in some of the adjacencies. Most end users won’t need much help from service providers to to discovering and use their preferred Web content on mobile phones and portable computers, says Declan Lonergan, Yankee Group analyst. In other words, there might be limited opportunity in the web apps area.

At the same time, though, dependency on mobile Web access increases as hosted, in-the-cloud services replace on-the-device apps. Perhaps there is more opportunity in focusing on "connectivity" than many believe, including both packaging innovations, quality of service features and integration with wired networks.

Customers’ mobile content and Web experiences will be delivered almost exclusively by others in the ecosystem, regardless of whether consumers are using apps or browsers as their primary means of access.

The issue with some ideas and concepts is that unstated assumptions are associated with the ideas. Service provider executives hear the phrase "peering" and they understand it as "settlement-free" interconnection. That has financial implications entirely distinct from the issue of manner of connection. Service provider executives hear the phrase "dumb pipe" and think "commodity-like, low-margin service."

But "dumb pipe" does not necessarily mean "low margin, lower price, undifferentiated" pipe. "Dumb pipe" might just mean "access."

The point is that service providers now are suppliers of a number of values, including simple access to the Internet and web, as well as other services that are managed. Entertainment video, voice, mobile voice and texting are the primary examples.

Telcos, cable companies and satellite companies cannot escape their place in the ecosystem, which is network access. In addition to access, they provider other services, applications and value as well, but all are built, fundamentally, on access.

As always is the case, participants in any value chain will fight for a bigger share of total profits from the ecosystem. It is no surprise others want "access" to be as affordable as possible, as that is better for the other participants. But "access" is the one, unique, irreplaceable value that service providers supply. Everything else they might do hinges on access.

Yankee Group Research Report

The Social Media Bubble

Some might argue we are in the middle of a social media bubble, with all that implies for the fortunes of companies and the behavior of end users.

That isn't to say social media is going to vaporize. Like any other "bubble-infected" product, there is real demand. It is just that, in a bubble, there is wasteful over-investment and speculation that is unsustainable. If there is a bubble, and then it bursts, we should expect that the long-term demand will settle back down to a sustainable level.

But people won't be panicked about "needing to be on Facebook or use Twitter" they way they sometimes think they must, today. Some firms will be able to make good use of social media; others will find it works, but in different ways than they currently believe.

The "crazy" thinking will die down and this relatively new set of marketing tools will take their place in the marketing mix. Those who do it right and for the right reasons, will remain. Social media has enabled us to connect with more people both personally and professionally. It has enabled brands to build a certain level of relationship with individuals, and this has changed the face of marketing.

What will come next is a better understanding of how social media enhances most other forms of media and marketing.

The Future of Social Media Is Real | jatiN mahindrA doT coM

Will Tablets Depress Mobile Broadband Sales?

It's too early to tell, but one wonders whether tablet sales actually will depress some amount of mobile broadband data plan sales int he short term, even though logic suggests they will increase demand, long term.

It has become routine over the last two years to hear executives at cable and telecom companies point to the sluggish economy and low housing starts as the reason for similarly stubborn consumer resistance to spending more money on some services.

It looks like nothing has changed since the start of 2009. That's significant because it suggests consumers are making deliberate choices in spending on tablets that basically come down to funding tablet purchases by not spending elsewhere in the household budgets. 

It might only be slight issue at the moment, or a near term issue, but one wonders whether a shift to Wi-Fi-using mobile devices is beginning to lessen demand for smartphones, higher-end smartphones and data plans. And, if so, the related question is whether the substitution is just a temporary issue.

Most reports seem to suggest that most iPads, for example, are Wi-Fi units, not 3G-connected. If tablet popularity grows, and at this point it seems to be growing, then more discretionary end user income could be shifted to device purchases and reliance on Wi-Fi, and away from smartphone data plans or PC dongles.

It won't take a user long to figure out that he or she can buy an iPad for about 10 months worth of a 3G mobile data plan costing $60 a month, or an Android tablet for the equivalent of 10 months of smartphone service at $30 a month.

For many users, that will be a trade off that seems logical, since at least half of all iPad use seems to occur at home, where most people have Wi-Fi, while perhaps 10 percent to 25 percent takes place at work, where there often is Wi-Fi. It does not appear that many people actually use their iPads "in transit."

Long term, one suspects tablet ownership will increase appetite for, and use of, mobile broadband services. Ironically, such demand might also lessen appetite for sizable smartphone data plans. Some users might conclude that a Mi-Fi type service, which can supply Wi-Fi for a tablet, smartphone and notebook, all at once, works well enough.