iPhone Owners Use QR Codes More than Android Owners

Apple iPhone owners used quick response codes three times more often than owners of Android devices by nearly three to one, according to a recent analysis by JumpScan, a QR service provider.

The trend is based on a recent sampling of 5,000 scans from mobile devices. Blackberry came in a distant third, generating approximately three percent of the overall scans.

“One of the reasons,” speculates JumpScan co-founder Mike McKearin, “could be that iPhone users had a significant jump start on mobile web, apps and emerging technologies. “We anticipate this gap closing as Android users quickly adapt to QR usage on the mobile web.

iPhone Trumps Android in QR Code Scanning Battle

Apple Can Handle Ops Without Jobs; Innovation is the Issue

There is bound to be some market reaction from the news that Steve Jobs, Apple CEO, is taking medical leave. But the issues have more to do with vision, and the ability to create brand new markets, than actual operations at Apple. Apple's team seems well able to execute on its vision.

In the third quarter of 2010 Apple had four-percent unit share of smartphone sales, 22 percent sales value share and 50 percent of profit share. In part, that is because it has honed its manufacturing processes, some would say.

Few CEOs have created markets the way Jobs has. And that's the danger the financial markets will be trying to assess, not Apple's operations.

Last quarter Apple obtained 4% unit share, 22% sales value share and 50% of profit share | asymco

HTC Tops Other Android Handset Suppliers for Upgrades to Latest Version

HTC seems to be the most-prolific handset manufacturer in terms of introducing Android operating system upgrades, according to a study conducted by Computerworld. HTC upgraded 50 percent of its Android phones to to Froyo, the latest Android version, within 2010. Its average upgrade time is 56 days.

Motorola comes in second for number of upgrades, with 15.4 percent of its Android phones having tasted Froyo before the end of 2010. While that number sounds low, especially compared to HTC, note that Motorola had four handsets that weren't released until November 2010, which means those devices had far less time on the market before the year's end.

Android upgrades: Which manufacturers can you trust? - Computerworld

Apple CEO Steve Jobs Goes on Medical Leave

Steve Jobs, Apple CEO is taking medical leave at Apple. Jobs says he will continue as CEO and be involved in major strategic decisions for the company, as apparently he has in the passt.

Tim Cook will be responsible for all of Apple’s day to day operations during the absence, as happened also when Jobs took his last leave.

At few companies is the potential departure of a CEO as crucial as at Apple, but it probably is worth noting that Apple has, in the past, continued to introduce major products of high market impact even when Jobs was not physically as present.

The iPad, another apparent breakthrough product, was launched after Jobs had a liver transplant.

Apple Media Advisory | Business Wire

Mobile Works Better than Online Advertising, Study Finds

InsightExpress, a digital marketing research firm, found mobile campaign norms were 4.5 to 5 times higher than online norms against measures of unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent.

A comparison of three different mobile media types (Mobile Internet, SMS and Mobile video) revealed that mobile Internet is the current powerhouse. Mobile Internet campaigns resulted in increases of nine percentage points for unaided awareness, nine percentage points for aided awareness and 24 percentage points for ad awareness. SMS is also effective at increasing upper level purchase funnel metrics such as awareness measures. SMS campaigns generated increases of 5 percentage points for unaided awareness, 10 percentage points for aided awareness and 18 percentage points for ad awareness.

Mobile video is still emerging, but shows campaign impact on par with SMS across most key brand metrics. This channel drove especially strong results against brand favorability. With an increase of 13 percentage points, compared to 12 percentage points for Mobile Internet and 7 percentage points for SMS, mobile video is demonstrating promise as a way to move the important brand favorability measure.

Comparing mobile norms to online norms, mobile consumer packaged goods purchase intent effect is three times higher than online CPG purchase intent. Mobile entertainment purchase intent effect is four times higher than online entertainment intent.

Mobile travel purchase Intent effect is five times higher than online travel purchase intent, while mobile technology purchase intent effect is seven times higher than online technology purchase intent.

Mobile automotive purchase intent effect is four times higher than online.

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Small Business Marketing Looks to Rise in 2011

Small business owners plan to spend on marketing their business in 2011, according to a new survey by Manta, the world's largest online community for promoting and connecting small business.

Some 77 percent of small business owners surveyed by Manta plan to spend in 2011 even though 85 percent reported across-the-board cuts in 2010. Some 47 percent have prioritized marketing and sales as their top spend, with 24 percent noting business development as top priority and 23 percent opting for marketing and advertising.

Another 23 percent of the respondents said they couldn't prioritize expenditures for 2011, given the current state of their business.

Manta Small Business Survey: Marketing a Priority in 2011

U.S. Hispanics are Avid Mobile Users

U.S. Hispanics are avid mobile phone users, according to Scarborough Research, which finds that the percentage of Hispanic adults who use a cellular phone grew 26 percent since 2005, versus 18 percent for all adults. Currently, mobile usage among Hispanics is on par with that of the general population as 82 percent of Hispanic adults use a cellular phone, compared to 84 percent of total adults.

But Hispanics are heavier users. Hispanics are more likely than other cellular users to text message. Sixty‐four percent of Hispanics who use a wireless phone text message, versus 56 percent of all cellular users.

Also, 22 percent of Hispanic cellular users download or listen to music using their wireless device, compared to 15 percent of all wireless users. Likewise, 19 percent of Hispanic cellular users play games on their wireless device, compared to 15 percent of all wireless users.

Some 12 percent of Hispanic cellular users access social networks from their wireless device, compared to 10 percent of all wireless users.

Additionally, the Hispanic smartphone growth rate is outpacing that of the total population. Nineteen percent of Hispanic adults currently live in a household that owns one or more smartphones, up from five percent in 2005. Twenty‐three percent of the general population currently owns these devices in their household, growing from nine percent in 2005.

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