Sunday, January 16, 2011

Small Business Marketing Looks to Rise in 2011

Small business owners plan to spend on marketing their business in 2011, according to a new survey by Manta, the world's largest online community for promoting and connecting small business.

Some 77 percent of small business owners surveyed by Manta plan to spend in 2011 even though 85 percent reported across-the-board cuts in 2010. Some 47 percent have prioritized marketing and sales as their top spend, with 24 percent noting business development as top priority and 23 percent opting for marketing and advertising.

Another 23 percent of the respondents said they couldn't prioritize expenditures for 2011, given the current state of their business.

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