Plan to Address LightSquared GPS Interference Issues Due June 15

Signal interference issues are not uncommon for any services using over-the-air spectrum. LightSquared, as part of its waiver to operate a hybrid satellite and terrestrial 4G network, has to work with other users of satellite spectrum that could face interference from the planned LightSquared network.

The Pentagon is among users concerned about LightSquared interference with GPS applications, for example.

The LightSquared L-Band terrestrial base stations broadcast on the adjacent frequency to the GPS satellites. The worry is that the much stronger signals from the earthbound LTE radios will stop terrestrial GPS receivers from locking on to the weaker signals from space. That is a well-founded concern.

By June 15, 2011, a working group report on such interference and how LightSquared will address the issues must be submitted. Typically, such interference issues are rectified using frequency filters or adjusting power levels or both. It might be difficult to reduce transmitting power from a terrestrial cell site enough to avoid interference with relatively-weak GPS signals, though. So filtering would seem to be the logical solution.

Light Reading Mobile - 4G/LTE - LightSquared GPS Fix Could Cost 'Billions' - Telecom News Analysis

When Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research. He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.

Once the blogs took off, customer contacts increased 600 percent in a single quarter. And everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.

Not many companies can, or will, make that level of commitment. But the results are instructive.

Social Media Examiner: Your Guide to the Social Media Jungle

9 in 10 Marketers Use Social Media

Some 93 percent of marketers use social media to market their businesses, according to a new survey from SocialMedia Examiner. About half of marketers engaging in social networking (49 percent) have less than one year of social media marketing experience. Another 39 percent have been using it for one to three years, with 11 percent having more than three years of experience and only two percent having no experience.

In addition, study data indicates more business-to-business companies have been using social media longer (52.6 percent reported one year or more) than their business-to-consumer counterparts (46.2 percent indicated one year or longer of usage).

In 2010, only 31 percent of marketers were using social media for one or more years. Now that number has grown to 50 percent.

9 in 10 Marketers Use Social Media

Speeds and Feeds Might Still Matter, for Marketing 4G

"Speeds and feeds" have ceased to be much of a deal in the mobile handset, tablet and PC markets. "What you can do" with any device seems to have become more important. But there still is one area where "speeds and feeds" seem to matter, at least in terms of marketing platforms: 4G networks.

BTIG Research conducted more than 1,000 speed tests in New York City to determine which was faster: the ThunderBolt, running on Verizon Wireless’ 4G LTE network, or the EVO 4G, running on Sprint’s 4G WiMAX network, both operated in mobile hotspot mode.

The analyst found that Verizon’s offering was consistently and significantly faster than Sprint’s 4G phone. Sprint disagrees, arguing that its own third-party tests in New York do not support the BTIG results, and also that a lightly-loaded network, as the new Verizon LTE network is, will tend to perform better than a network loaded with a fair number of users and devices.

In truth, typical users might not benefit or suffer from any of the U.S. 4G networks all that much, since the end user experience is dependent on lots of things other than the raw capabilities of the local access connection.

Verizon 4G LTE ‘blows away’ Sprint’s WiMAX in 1,000 speed tests | BGR

5.5 Million More WiMAX Users in 2011

About 3.7 million new WiMAX or other fixed broadband subscribers were added in the fourth quarter of 2010, and 5.5 million will be added throughout 2011, according to Maravedis. The subscriber base for WiMAX and LTE reached 17.25 million and 320,000 respectively at the end of March 2011. The WiMAX subscriber increase represents a 32.7 percent jump quarter-over-quarter, from 13 million reported at the end of the fourth quarter 2010.

Maravedis anticipates that 59 FDD-LTE and 3 LTE TDD networks will be operational worldwide by the end of this year. 'There will be 305 million LTE subscribers by 2016, of which 14 percent, or 44 million, will be TD-LTE users and the rest (86 percent, or 261 million) will be FDD-LTE.

4G Digest

Deutsche Telekom Uses LTE as a DSL Substitute

Observers often disagree about the extent to which Long Term Evolution or other 4G networks are feasible alternatives to fixed-line broadband access networks. Deutsche Telekom apparently will do precisely that, lighting an LTE network and using it in fixed mode to provide broadband access to fixed locations.

will use this initial LTE network rollout to offer a DSL replacement-type service to areas of the country where there is poor broadband coverage. The service offers speeds up to 3 Mbps on the downlink and up to 500 kbps on the uplink. The monthly charge for the service is €39.50 (US$56.60) with a minimum contract length of 24 months. A Wi-Fi/LTE router from Huawei can be rented for €4.95 (US$7) per month.

Light Reading Mobile - 4G/LTE - Deutsche Telekom Goes Live With LTE - Telecom News Analysis

Local Online Ad Business Has Changed

The economic downturn over the past three years has forged a new landscape for local online media, according to Borrell Associates.  The slice of land held by the Internet“pure-plays” has stopped growing, and has stabilized at about half of the market. The biggest online entities also have increasingly formed partnerships with local newspapers, TV, radio and directories.

Newspapers still tend to generate the most money from an online venture in a given market. But for the first time, the pure-plays, principally Autotrader.com and the upstart Groupon, are the top providers in about 20 percent of the markets. Groupon, which didn’t exist two years ago, is already siphoning off hundreds of thousands of dollars in many markets and several million dollars in some. Both entities might wind up in the top position in more markets this year as Autotrader aims for 40 percent growth this year and Groupon seems bound for threefold growth.

TV stations and yellow pages companies continue to do well with about 11 percent share each, up from the past year. Radio stations, meanwhile, are languishing at a two percent share of all locally spent Internet advertising and appear to be barely treading water.

The future should be even more interesting as yet another disruptor — mobile media — emerges. Without mobile injecting new excitement into the “online” landscape, the traditional PC-based World Wide Web would likely see its ad revenues flat by now, having reached maturity.

In 2010, local online media accounted for 14.9 percent of all local ad spending, or $13.5 billion. Borrell forecasts growth to $15.9 billion this year, or 17.8 percent more. By 2015, for the first time ever, the firm expects newspapers to be toppled as the perennial king of local as online media reach $24 billion, for a 22.7 percent share of all local advertising.