9 in 10 Marketers Use Social Media

Some 93 percent of marketers use social media to market their businesses, according to a new survey from SocialMedia Examiner. About half of marketers engaging in social networking (49 percent) have less than one year of social media marketing experience. Another 39 percent have been using it for one to three years, with 11 percent having more than three years of experience and only two percent having no experience.

In addition, study data indicates more business-to-business companies have been using social media longer (52.6 percent reported one year or more) than their business-to-consumer counterparts (46.2 percent indicated one year or longer of usage).

In 2010, only 31 percent of marketers were using social media for one or more years. Now that number has grown to 50 percent.

9 in 10 Marketers Use Social Media