Two Thirds Of Moms Shop With Their Smart Phones

In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66 percent said that their smartphones play a role in their shopping trips.

Around 45 percent of shoppers surveyed by Greystripe said they use their phones to locate the nearest store.

The next most common use of smartphones was to compare prices.

About 15 percent of the women surveyed said they actually made purchases using their phones.Most smartphone-wielding mothers put their phones to work while they shop, according to Greystripe.

Two Thirds Of Moms Shop With Their Smartphones

Axvoice Launches $99 a year VoIP Plan

"Value" isn't necessarily "price." Many people cannot put an actual monetary figure on the value of their email, instant messaging, social network or other services. But there is a fair amount of value there. But prices sometimes send signals about value.

This summer Axvoice offers $99/year plan which includes unlimited calling in the U.S. and Canada for the whole year. That's a bit more than $8 a month. Again, value is not the same thing as price. But it is hard to argue with the notion that some voice services are setting a very-real retail price on calling value, at least in terms of fixed line calling in North America.

Axvoice Summer Special - Beat the Phone Bill Heat with $99 Per Year Plan

Tips for Developing a Mobile Content Strategy

Developing a Mobile Strategy

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Mobile Search Leads to Retail Shopping

Search is becoming more important for mobile marketing, in large part because mobile search leads to actions, ranging from talking to other people, visiting social networks and recommending brands to other people.

More important is the growing evidence that mobile search leads to retail store visits and purchasing of products.

IPhone 4S coming to Sprint, T-Mobile?

Analyst Peter Misek at Jefferies & Co. says the next iPhone that Apple comes out with will be dubbed the 4S and that Sprint and T-Mobile will be added as U.S. carriers.

IPhone 4S coming to Sprint, T-Mobile?

Small Businesses Turning to Apps

Businesses now are using mobile apps software for a variety of business processes. The market for these apps was $3.21 billion last year and is expected to nearly double to $6.12 billion by 2014, according to research firm Compass Intelligence, and reported by the Wall Street Journal.

"Apps are no longer exotic," says Abhi Ingle, an AT&T Inc. executive who deals with small-business applications.

One might speculate that the trend will continue, increasingly offering many ecosystem participants an ability to sell business software where it would have been prohibitive in the past, not the least because of sales staff training issues.

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Google to Raise More Cash?

Google has filed a required shelf registration (Form S-3) with the Securities and Exchange Commission that authorizes the potential sale of stock or borrowing.

Google doesn't have to do so, but the filing gives it the ability to do so if it chooses. There is some speculation Google might want to borrow as much as $3 billion, rather than issue new shares. Firms sometimes take on new lines of credit simply because they can do so at favorable rates, not necessarily because the cash has some immediate and obvious purpose beyond increasing liquidity.

Google has about $25 billion cash on hand, already.

Form S-3ASR