In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66 percent said that their smartphones play a role in their shopping trips.
Around 45 percent of shoppers surveyed by Greystripe said they use their phones to locate the nearest store.
The next most common use of smartphones was to compare prices.
About 15 percent of the women surveyed said they actually made purchases using their phones.Most smartphone-wielding mothers put their phones to work while they shop, according to Greystripe.
Two Thirds Of Moms Shop With Their Smartphones
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