Intel "Ultrabooks": Not the Way Apple Would Approach a New Category

It remains to been seen whether Intel actually can create yet another segment in the mobile device category, but it is going to try with its new "ultrabook" approach to PCs. If ultrabooks fail, it won’t be for lack of research. Intel has long studied what people want in future computer chips and computing devices. 


In 2009 the company decided to take a different approach with a project focused on the idea of "performance." Some might think that is too much a focus on speeds and feeds. Intel will argue the idea of performance actually extends beyond "speeds and feeds."


The notable contrast is that although most executives would take comfort in extensive research, it is the diametrical opposite of what Apple traditionally has done, which is decide what people need, even when they cannot explain it to you, and then build products that address unarticulated needs.


Some will suggest that there is not enough here to create a new category of high-performance PCs. They might say it is just a "Macbook Air."


Why People Will Want Ultrabooks

Managed Services Spending Set To Boom

Small to medium-size businesses (SMBs) in the United States will be spending $7 billion on managed services in 2011, according to Techaisle. Growth will be in double digits over the next several years as well. At the moment, most of those services are related to IT infrastructure, rather than applications, but one would assume that will shift, over time. Managed Services Spending Set To Boom

The survey of 2000 SMBs and 600 channel partners in America also suggests that, as a percent of support and maintenance (known as break-fix), US-based SMB managed services’ spend will increase from 27 percent in 2011 to 40 percent in 2015. More than one in five small businesses (companies with 1-99 employees) use some type of managed services with greatest use observed among businesses with 50-99 employees.

Another percent of small businesses plan to use managed services suggesting robust opportunities for MSPs (managed services providers). Of the U.S. medium businesses (100-999 employees), 65 percent are using one or more managed services.


It also would be reasonable to expect some shifts in the IT services ecosystem, with MSPs displacing traditional "master distributors" to a greater or lesser extent. Ecosystem to shift

Why Thought Leadership Matters

"Thought leadership" really is important in the business-to-business buying process, says consultant Chris Koch. When we asked buyers how important good ideas are to the buying decision, 58 percent of executive-level buyers (people buying more than $500,000 worth of IT services in a single transaction) say that it is important or critical for making it onto the short list of providers. 


More than half of your buyers say that if you can’t demonstrate that you have good ideas for solving their business problems, they won’t buy from you. That's why "thought leadership" is important. 


When asked whether a provider with a good idea means a prospect is more likely to buy from that supplier, 30 percent of respondents said "yes." Of that 30 percent, 54 percent said they’d consider sole sourcing the project.  Buyers look for "ideas" first


The other important element is that information technology buyers rank "peer" advice and experience right at the top of all buying influences. Research, in other words, inherently is social. You draw your own conclusions about what that means for use of social media. 


In addition to talking with peers, buyers also rank talking to analysts and advisors as the second most important source of information. Information gathered from web searches ranks third in importance when IT buyers are conducting their research. IT buyers do their own research

Social Media Success Has Nothing To Do With Social Media

23 Questions from Google on "Quality" Rankings

Without disclosing anything about its algorithms, here are 23 questions Google suggests content creators think about when creating content that Google's algorithms will tend to rank favorably. 


The questions are analogous to what Google's algorithms try to do when assessing the "quality" of a page or an article.

"Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals," Google says . "Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year."

"In fact, since we launched Panda, we've rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users."

Guidance from Google on building high-quality sites

ISPs add low-cost broadband access

Internet access provides including Comcast and CenturyLink now are offering lower-cost access to broadband for lower-income households that buy fixed-line broadband access at lower rates than higher-income households. The services generally offer access at about 1.5 Mbps for $9.95 per month to qualifying households. Low-cost broadband access: How do MSOs compare?

The obvious business logic is that it makes sense to convert a non-customer into a customer by offering products optimized for those non-customers. Having a customer relationship is always better than not having one, even if the gross revenue is not so great.

Netflix Reverses Course on Qwikster

Netflix has decided to reverse course on its plan to separate the "DVD by mail" business from its streaming business. "It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs," Netflix now says. 


Netflix says it is keeping the new price structure, though. Still, users who want both DVD content and streamed content will not have to navigate two websites, or pay two different bills. 


The reversal is the most-recent demonstration of the power of social mechanisms that let consumers voice their opinions, as Netflix was bombarded with negative reviews when the plan was announced. 

http://blog.netflix.com/2011/10/dvds-will-be-staying-at-netflixcom.html

An Additional Star on Yelp Can Boost Restaurant Revenues 5% to 9%

Reviews at the popular crowd-sourcing site Yelp.com are having a significant effect on the restaurant business, according to a study of more than 3,500 Seattle restaurants from 2003 through October 2009. But there is an interesting caveat: the effect does not seem to be seen for chains that already have spent considerable effort to create a well-defined "brand."

In other words, Yelp doesn't work for chain restaurants that already have spent heavily on branding. Chain restaurants in that category seem to be unaffected by changes in their Yelp ratings. If you were wondering whether content marketing can be an alternative to advertising, there is your answer.


Using data provided by the Seattle Department of Revenue, the study by Harvard Business School Professor Michael Luca found that a one-star increase in Yelp's five-star rating scale was associated with a quarter-to-quarter revenue rise of five percent to nine percent.

Luca combined Yelp reviews with revenues for every restaurant that operated in Seattle, Wash. at any point between 2003 and 2009. This suggests that consumer reviews present a new way of learning in the Internet age, and are fast becoming a substitute for traditional forms of reputation. Reviews affect revenue


Online consumer review websites provide more information to consumers than was previously thought to be cost effective, in large part because Yelp relies on user-generated content.


Consumer reviews also provide a substitute for more traditional forms of marketing, the study suggests. The study also suggests that other forms of reputation management, such as chain affiliation, may become less influential as websites like Yelp continue to gain traction. That means the value of a franchise might be less than it once was, for example.


Consumers rely on simple metrics such as the average rating and the number of reviews, and are more trusting of reviews that are written by "elite" reviewers. Yelp changes restaurant revenue