One Way of Looking at Bundling

DirecTV executives point out that a move into new services such as voice and high definition TV hasn't hurt the satellite provider's ability to keep growing, as this DirecTV graphic indicates. But there's another way to look at matters. What cable's ability to create Triple Play services has done is break the trend line of DirecTV's growth. DirecTV might have grown much more rapidly had cable not begun to flex its muscles with voice, broadband access and other services.