Tuesday, March 20, 2007

EarthLink Introduces Wi-Fi Phone

And it's attractive in the way an iPod is. No mistake, no doubt. About what one would expect from a company that has consumer marketing in its genes.

The phone is manufactured by Accton Technology Corporation and currently is in beta use at the company’s municipal wireless network in Anaheim, Calif.

EarthLink has no illusions about the difficulty of moving its business model forward, after beginning life as a dial-up Internet access provider. Still, it has a better shot than most who began business life that way, and already has done better than many would-be VoIP providers.

It always will be tough to compete with the cable and telephone companies, so you have to appreciate EarthLink's grittiness, toughness and marketing savvy. As they say, "thumbs up" for the phone design.

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