Google Tailors Search

One of the best things about Web services is that user experiences can be personalized and customized . So it is that Google uses many signals to rank search results and in some cases filters returns based on a user's location, device or preferences.

You've probably noticed that hyphenation doesn't limit results. "T-Mobile" and "TMobile" results both come up. Helpful since hyphenation conventions vary from one document and user to the next. However, typing "+TMobile" only brings up results that do not have the hyphenation.

Google defaults to eliminating duplicate search results, which normally is desirable. There be some cases where a particular search might return multiple results from a single Web page, and a user might want those results. Typing "&filter=0" at the end of Google's URL will disable that function.

I find it useful that Google senses when I am searching from a mobile and formats the display accordingly. If, by mistake, you are searching from a PC and get the mobile version by accident (I can only say it can happen; it has never happened to me), use the "http://www.google.com/webhp" URL.

Personally, I prefer the localized version. But if you want the global version, go to
"http://www.google.com/ncr".

To get more targeted results, type "&gl" at the end of the Google URL.