Edgar Bronfman, Warner Music CEO, says mobile service providers should not make the mistake the music industry did. "We used to fool ourselves,' he says. "We used to think our content was perfect just exactly as it was."
"We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding," he says. "And of course we were wrong."
"We inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won," he says.
Mobile operators risk making the same mistake with their music services, he says.
"The sad truth is that most of what consumers are being offered today on the mobile platform is boring, banal and basic," Bronfman says. "People want a more interesting form of mobile music content."
"They want it to be easy to buy with a single click," he adds. "And they want access to it, quickly and easily, wherever they are, 24/7."
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