It's a good thing for Sprint that it is working with Google on a Gphone probably available next year. It might not help with Nextel churn, but it will increase Sprint's attractiveness as a provider of CDMA-based Web devices, which is what I believe the new category will shake out to be. Sprint long has prided itself as a provider of advanced mobile data services so this was almost a "must."
It will be a very tough choice, but I still think Sprint has to proceed with the WiMAX rollout and think seriously about divesting Nextel if that is what it takes. Nextel used to lead the industry in ARPU by quite some measure, but the delta is pretty small, and declining. If that was the reason for the buy, I'm not sure it makes much sense anymore. WiMAX is a better strategic use of capital, and Sprint already is working with Google on that front, in terms of optimizing Web application performance. Well, Google apps at least. But those are some of the more important Web apps overall.
As someone who uses services and devices from at&t, Verizon, T-Mobile and Sprint, Sprint has for some time been on the "switch these two phones to somebody else" list. Right now, the issue is simply that the old plan we use is so cheap, relative to the others, that we put up with the service.
But Sprint's devices are the lightest-used of all the other services, so it is a reasonable trade-off. Also, my wife is such a light user that she doesn't care about features other than "calling." I won't buy phones that don't use SIMs. Data cards suffer from no such criteria, which explains Verizon. Still, I can't see using four providers in 12 months time.
But that's just me. Being part of the Google ecosystem is a good thing for Sprint.
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