Thursday, January 3, 2008

Theater Attendance Also Flat

Lots of legacy businesses are flat to shrinking these days. Theater attendance seems to be one of the "flat" sorts of legacy video businesses.

"Ticket sales at North American movie theaters totaled $9.7 billion, a four percent increase over the previous year, according to Media by Numbers, which tracks box office receipts. More important: attendance was flat, after a narrow increase in 2006 and three previous years of sharp declines.

Some of that sluggishness historically has been attributed to the rise of alternate formats: cable, satellite TV, widescreen TVs, DVD rentals and VCR tape rentals. Add HDTV, larger screen sizes, PC viewing, download-to-TV services and user-generated content and one has a recipe for continued sluggishness at the box office.

No business based on communications, information or entertainment now is immune from the rise of new electronic alternatives.

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