Telco IPTV will grow from three percent overall share of the multi-channel TV business to 14 perent share in 2013 at the expense of cable TV, which will decline from 76 percent penetration to 61 percent between 2008 and 2013, say researchers at Pyramid Research.
If that seems unremarkable, consider that virtually all of that gain will come from just two telcos, AT&T and Verizon. There are, of course, many small and independent telcos offering IPTV services. But their subscriber gains will be a small percentage of overall U.S. IPTV subscriber counts.
“Pyramid Research estimates that IPTV will drive a global total of nine million net subscriber additions in 2008, 40 percent of which will come from markets in the Asia-Pacific region," says Özgür Aytar, Pyramid Research senior research manager.
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