Though some studies continue to suggest that most online video is viewed at home, there also is growing evidence that at-work viewing is up as well. Among online TV viewers, almost nine out of 10 watch online broadcasts at home, according to the Conference Board.
But a new study by Nielsen Online suggests people spend more time streaming video during weekday working hours than do so on weekends or at home on workday evenings. About 96 percent of at-work Web visitors in October 2008 were using a broadband connection.
Since most online video is viewed on a PC, and with many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing, Nielsen suggests. Nielsen says that 65 percent of online video viewers stream content between 9am to 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am and 8pm on weekends, or 43 percent on workday evenings between 8 pm and 11 pm.
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