Some might say so, especially as Amazon’s new line of Kindles, especially the Fire, seem to be getting traction.
Up to this point, women have tended to be bigger buyers of e-readers than males. Also, Barnes & Noble is emphasizing more toys and goods for children in its retail stores.
The logical implication might be that Nook gets positioned as a device especially useful for families with children.
In the United States, as recently as August 2011, tablet and eReader owners tended to be male and on the younger side. But according to Nielsen, this is no longer the case.In the third quarter of 2010, for example, 62 percent of tablet owners were under the age of 34 and only 10 percent were over the age of 55.
By the second quarter of 2011, only 46 percent of tablet owners were under the age of 34 and the percentage of those over 55 had increased to 19 percent.
Smart phone owners are now evenly split between male and female and tablets remain primarily male. E-reader demographics
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