With the caveat that competitors always have an interest in "spinning" a new competitive offer, especially when those offers threaten to undermine an incumbent's business, Time Warner Cable CO Jeff Bewkes says the audience for a new Dish Network streaming TV service could be two million to five million customers.
“They limited the volume that would go through this over-the-top thing to two million subs with one distributor, fiv e million overall,” Bewkes said.
In other words, the Dish Network streaming service, which aims to provide a streaming linear video service at far lower costs than currently is available, is a niche, Bewkes argues.
Dish Network is thought to be creating a service offering 20 to 30 linear channels, sold for perhaps $20 to $30 a month.
Specifically, Bewkes argues the offer will appeal to single-viewer households, not families. That is a rational thought, and likely resembles Dish Network thinking about the core audience.
What makes the offer unusual is the focus on linear TV channels, rather than pre-recorded material such as movies or archived TV series.
Verizon, also developing and selling over the top video, seems to prefer the Netflix-Prime-Hulu model anchored in pre-recorded content, not live streaming.
Many likely believe Time Warner Cable vastly underestimates the potential audience for a streaming linear video service. We should know soon enough.
Monday, June 2, 2014
How Big is the Market for Dish Network Streaming Serivce?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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