Content Consumption Has Shifted to Mobile Devices
Mobile devices now are the dominant content-consumption devices, in terms of “time spent,” surpassing personal computers.
Mobile platforms, including both smartphones and tablets, represented 60 percent of total digital media time, up from 50 percent in 2013.
Several key content categories have shifted almost exclusively to mobile.
Digital Radio, led by category leader Pandora now generates more than 96 percent of its total engagement from mobile devices.
Engagement with photos--especially Instagram and Flickr--also occurs 96 percent of the time on mobile devices.
Other categories getting at least 90 percent of their engagement time from mobile include maps (Google Maps, Apple Maps) and instant messenger (Facebook Messenger, WhatsApp, Viber) apps.
Social networking now generates more than 70 percent of its activity on mobile devices.
Mobile apps accounted for more than half of all digital media time spent in May 2014, coming in at 51 percent, according to comScore.