Cord Cutting by Heavy Users Saves Them $115 a Month, Study Finds

Customers who seem to the heaviest users--and cut their linear video subscription--saved about $115 each,  study by LendEDU finds.

The typical heavy users--spending more than $140 a month total on entertainment video, also reported buying three streaming services, though, spending an average of about $33 a month on streaming services.


Some 77 percent of the cord cutters report they still continue to buy streaming services, and report spending about $35 a month on streaming services.




When current cable subscribers were asked whether they use their linear services or streaming more, the split was fairly even: 52 percent reported using linear more, while 48 percent reported using streaming more.


Less than 70 percent of the current linear video subscribers estimated they still would be buying in a year. Three years out, just 44 percent believe they still will be buying a linear service.


The main point seems to be that many consumers still want to buy entertainment video, but are not inclined to spend $100 a month. Many of us believe typical customers will buy multiple subscriptions, up to perhaps $60 a month, total, for all services.

Comments

Popular posts from this blog

Voice Usage and Texting Trends Headed in Opposite Directions

Who Are the Key Telco Competitors?

Jio is Succeeding at "Destroying" the India Mobile Market