Share of Wallet Shifting to Devices, Apps

One consequence of the “telecom” industry now being a part of the broader internet ecosystem is a shift in industry share of profits. In other words of consumer spending on “telecom” products and services, share of wallet has moved to devices, apps and services.

And most of the consumer spending growth has shifted to devices and over the top apps (such as Apple and Netflix). In at least a few markets, the share gains by OTT services has been dramatic.

The other shift, in some markets like the United States, is a shift of market share from legacy providers to newer challengers (such as cable TV operators).



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