Apple never is first to market with any new product. It was not first in personal computers, MP3 players or music downloads, mobile phones or smartphones or tablets. Apple has not been first with video streaming services, either.
And while success is not guaranteed, Apple has the scale to make a good run at the market, which continues to face new challenges. Aside from Apple, AT&T and Disney are among the firms entering the video streaming market.
Comcast still resists. The firm has stayed away from launching its own streaming service in the past, trying to protect its legacy linear services.
Comcast now is selling Xfinity Flex, but positioning it as an “ease of use” service, not a content service in a direct sense. Xfinity Flex essentially is a navigation service for customers of Netflix, Amazon Prime, HBO or YouTube, with voice commands. It does not offer access to Comcast linear content or services of competitors such as DirecTV Now.
It is probably foolhardy to believe that Apple will not gain significant share in streaming, eventually. What remains to be seen are relative market size and market share for pre-recorded (not real time) content, compared to live streaming. Live streaming might eventually be the bigger market.
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