What are your firm’s core competency or “unique selling proposition? A core competency is the one thing, or small number of related things, that a particular firm does better than any other firm in its industry, not simply “things we do well.”
Granted, in most industries there might be an actual “unique” competence. There are, to be sure, many who would argue core competence does include “things we do really well,” but always with the implication that those things allow one firm to do better than its competitors.
A truly-unique and core competence is likely to be quite rare.
The same sort of thinking underlies the notion of the “unique selling proposition,” the value one firm’s offer represents that cannot be duplicated by any other firm in the same market. A core competency is a deep proficiency that enables a company to deliver unique value to customers.
It’s tough.
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