Saturday, July 6, 2019

Heavy Mobile Video Viewers More Likely to Drop Fixed Network Inrternet?

“Potential broadband cord-cutters rely on their mobile devices for entertainment,” says Parks Associates senior research director Brett Sappington. “They are significantly more likely to watch live video content via mobile, including live TV broadcasts and live streaming, averaging an hour more per week each compared to average broadband households.”

That is a partial answer to the question of whether heavier mobile video usage can lessen the value of fixed network internet access as well.

Parks Associates argues U.S. broadband households highly likely to drop linear video services  in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. 

“Roughly 10 percent of broadband subscribers are likely broadband cord-cutters, with half of them highly likely to make the change in the next 12 months,” said Sappington. 

Parks Associates Chart Likelihood Moving Homeownership


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