Though linear TV subscriptions are going to keep falling in the U.S. and Canadian markets, subscriptions are growing in other Western Hemisphere markets, and likely will grow in many Eastern Hemisphere markets as well. Include streaming subscriptions and accounts will definitely grow in Asia Pacific markets.
“Household penetration will continue to increase in all regions but APAC and the Americas, says Eulalia Marín-Sorribes, GlobalData technology analyst.
Still, the trend is clear enough: household linear TV penetration in the Americas is expected to decline from 53 percent in 2018 to 49 percent in 2023, says GlobalData.
In 2018, pay-TV household penetration in Central & Eastern Europe reached 71.2 percent, APAC 67.4 percent and Western Europe 62.5 percent. The global average stood at 55.3 percent.
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