Next Normal or New Normal?

The post-Covid business environment--for connectivity providers as much as for any other industry--might be “next normal” or “new normal.” The former might indicate bigger changes for some industries but fewer disruptions for others, essentially accelerating trends already present.

The latter might indicate fairly permanent and significant life alterations that were not already in place. “Just different” is one way of describing “next normal,” while “never be the same” characterizes “new normal.”

McKinsey consultants analyzed the change potential across more than 2,000 tasks used in some 800 occupations in the eight focus countries.

“Considering only remote work that can be done without a loss of productivity, we find that about 20 to 25 percent of the work forces in advanced economies could work from home between three and five days a week,” McKinsey says. 

“This represents four to five times more remote work than before the pandemic and could prompt a large change in the geography of work, as individuals and companies shift out of large cities into suburbs and small cities,” McKinsey notes.

The geography of communications also should shift, with some possible ramifications. Pre-Covid, mobile traffic demand was generally concentrated at 30 percent of cell sites. That should lessen, with a greater percentage of traffic at the other 70 percent of sites.

That also should alleviate some capital investment intended to boost radio capacity at the busiest urban sites. Additionally, mobile data demand could grow less rapidly than before the pandemic, if significant percentages of workers stay at home, more of the time, connected to their Wi-Fi networks. 

Less urban traffic also means less demand for all the associated businesses catering to urban workers. That suggests less demand for small business connectivity, for some time, or perhaps even permanently.

Less demand for urban office space will shrink the market for business connectivity supplied to those locations. There eventually should be higher demand for at-home upstream bandwidth as well, as more people need better support for two-way video sessions. 

Use cases for fixed wireless should improve, as the suburban and rural locations more people will be working from are precisely those locations where sustainable business cases for new fiber to home installations are toughest. 

There will unpleasant social implications, as low-wage, lesser-skilled jobs are among those which will be displaced, post-Covid. As has been the case for decades, the growth will be happening in health care and knowledge work. 

source: McKinsey 

“Compared to our pre-Covid-19 estimates, we expect the largest negative impact of the pandemic to fall on workers in food service and customer sales and service roles, as well as less-skilled office support roles,” McKinsey says. 

“Jobs in warehousing and transportation may increase as a result of the growth in e-commerce and the delivery economy, but those increases are unlikely to offset the disruption of many low-wage jobs,” McKinsey adds. 

“In the United States, for instance, customer service and food service jobs could fall by 4.3 million, while transportation jobs could grow by nearly 800,000,” McKinsey notes. “Demand for workers in the healthcare and STEM occupations may grow more than before the pandemic.”

On the other hand, it also is fair to ask whether travel, hospitality and some forms of business travel will be permanently depressed. A year ago, some quipped that “trade shows are dead,” as a permanent trend. To be sure, all large in-person events were temporarily halted, for health reasons. 

But we need to be careful about extrapolating present circumstances into the future. The pandemic will pass. And we can be sure that any linear extrapolation from pandemic behaviors will prove incorrect. 

Gradually, demand for experiences provided by in-person events will return. For business-to-business sales operations, they will be almost necessary. 

“We found that some work that technically can be done remotely is best done in person,” McKinsey says. “Negotiations, critical business decisions, brainstorming sessions, providing sensitive feedback, and onboarding new employees are examples of activities that may lose some effectiveness when done remotely.”