Online events come with different attendee expectations than in-person events, a major study by Bizzabo finds.
Bizzabo analyzed data from 967 events (358 in-person, 618 virtual) between September 2019 and September 2020 as well as data on 660,000 attendees (105K in person, 556,000 virtual).
“Engagement” for virtual events is lower than for in-person events, based on “check-in” rates (people who actually show up, compared to people who have registered to attend). Live or virtual, people only attend about 20 percent of available sessions.
Compared to live events, virtual events are widely viewed as opportunities for learning, but not for networking. But learning in virtual formats was said to be less than in live settings.
Expectations for “networking” are four times lower in the virtual format. Also, virtual events are not viewed as “fun” experiences.
Here are the findings on virtual event prices.
As you might guess, virtual event attendees are more concerned with learning than networking, which is harder in the virtual format than live events.
Whether virtual or live, most attendees attend 20 percent of available sessions.
You can view here a discussion of the Bizzabo findings.
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