Prime Vision, an AI-enhanced viewing experience for Amazon Prime’s Thursday Night Football broadcasts, provides a good example of how AI models can, and will be used, to enhance a product, providing indirect monetization in the form of higher subscriptions and lower churn, rather than in terms of direct monetization for use of the feature.
Prime Vision is an AI-powered streaming experience for Amazon Prime Video customers using computer vision and machine learning to provide viewers with real-time insights and analysis during live sports broadcasts.
Prime Targets identifies the receiver who is most likely to be open on a passing play, using AI to track the movement of the quarterback, receivers, and defenders to calculate the probability of each receiver being open.
The Fourth-Down Decision Guide uses AI to analyze the game situation and calculate the probability of success for both a touchdown and a punt.
Defensive Alerts identifies players on defense who are most likely to rush the quarterback.
Key Plays identifies the plays that had a significant impact on the outcome.
Rapid Recap provides viewers with a quick summary of the game's key plays in a short video.
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