Tuesday, April 22, 2025

Amazon has at Least 160 AI Initiatives Underway, Sources Say

Amazon's retail business supports more than 160 AI initiatives, including the Rufus shopping assistant and Theia product-image generator, according to a report by Business Insider. 


Other AI projects in the works include:


  • A vision-assisted package retrieval service that uses computer-vision technology to help drivers quickly identify and pick the correct packages from vans at delivery stops.

  • A service that automatically pulls in data from external websites to create consistent product information.

  • A new AI model that optimizes driver routing and package handling to reduce delivery times and improve efficiency.

  • An improved customer service agent that uses natural language to address customer return inquiries.

  • A service that automates seller fraud investigations and verifies document compliance.


Last year, Amazon estimated that AI investments by its retail business indirectly contributed $2.5 billion in operating profits. Those investments also resulted in about $670 million in variable cost savings, Amazon sources said.


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