Showing posts with label 2011. Show all posts
Showing posts with label 2011. Show all posts

Monday, February 7, 2011

Motorola Xoom Tablet Super Bowl Ad

The Motorola Xoom ad obviously is a take on the famous 1984 Apple ad, aired at a time when Apple, struggling against Microsoft, wanted to emphasize its "be different" ethos.

Here's the Apple ad, for comparison. Oddly enough, it now is Apple that is the tablet "incumbent", Apple that is taking some heat for curation of the end user experience. Android devices such as Xoom that are more "open."

Value Shifted as Media Morphed from Storytelling to Traffic Monetization

As someone who worked for 40 years in ad-supported media and experienced the harsh realities of the internet, the realities of today’s busi...