Showing posts with label DoCoMo. Show all posts
Showing posts with label DoCoMo. Show all posts

Thursday, January 24, 2008

DoCoMo Gets Moving on Android

Not to count chickens before they hatch, but Japan's DoCoMo says it has begun a process leading to Android-powered devices being offered to customers, according to reporting by InfoWorld writer Martyn Williams. "We are starting discussions to offer handsets that will have the Android operating system," says Takeshi Natsuno, NTT DoCoMo managing director.

The talks include getting support for I-mode, DoCoMo's hit mobile Internet service, on the Android platform. Nearly 48 million of DoCoMo's 53 million customers subscribe to I-mode, so having it on Android will be key to the Google platform's success in Japan.

The availability of Android-powered phones on the DoCoMo network of course was expected. The point is that tangible steps now are being taken to make that a reality. Since nobody is going to be able to assess how important Android might be until people actually get to use devices running the new operating system, it's an important step.

Wednesday, December 26, 2007

DoCoMo to Feature Google Apps


Japanese wireless provider DoCoMo, which is said to be in the running to sell the Apple iPhone in the Japanese market, also is moving to feature Google applications including search, Gmail, calendar and photo apps, according to "The Nikkei."

DoCoMo is also said to be weighing development of a next-generation handset using Google's Android OS for mobile devices.

It isn't unusual for mobile providers to feature applications on their phones, of course. What is new: making it easy for end users to access mobile-optimized and formatted third-party Web-based apps.

Tuesday, December 18, 2007

DoCoMo or Softbank for iPhone?


Apple Chief Executive Steve Jobs reportedly has been talking with NTT DoCoMo and Softbank Corp. about becoming the exclusive supplier of iPhones in the Japanese market, says the Wall Street Journal. That market will be quite helpful if Apple is to meet its promised goal of 10 million iPhones sold by the end of 2008.

Japan's nearly 100 million mobile-phone users buy new phones every two years on average, and aren't adverse to paying for advanced electronics, so it seems a natural iPhone market. And smartphone adoption is headed up smartly, as this forecast by Research and Markets shows.

Apple sold a total of 1.4 million iPhones through late September, which shows the importance of adding the Japanese market to the relative handful of countries where the device can be bought. Travelers from countries where iPhone is not yet available, but which use GSM, have been known to stuff several into their bags before heading home from the United States.

Apple appears to be asking for the same percentage of revenue that it receives from other carriers, estimated at about 10 percent of revenue.

Wednesday, December 12, 2007

Android: It's the Business Models

The most important thing about Android, the open mobile operating system and platform sponsored by Google, is arguably not the technology or the implications for handset cost: it's the development of business models.

One might think: "well, this is open source, so we will look for business models that are like the existing models for open source." But that's probably not going to be the case. Today's revenue model for open source is payment for enhancements, support and training.

To some extent, the business model is implicit rather than explicit. If I am a hardware or software applications provider, I simply use Asterisk because it is a lower-cost way of implementing something that an end user actually buys, even it the thing being bought essentially is a "legacy" requirement.

Voice mail, phone system or messaging platform are examples. In those cases, the operating system is an input to a business model, but not the model, which is the same one that existed before the open source tool was available.

Translated into a mobile market, it looks different. Open source will not do much, in and of itself, to lower the cost of a handset. So open source doesn't necessarily mean "cheap or free handset."

One can assume handset makers using Android will stabilize their versions so there is little need for third party end user support. That is a bug, not a feature, in the mobile end user world.

And since the whole idea is "easy to use," there shouldn't be much of a market created for training people how to use, develop, maintain and upgrade their operating systems. End users don't want to do that.

Assuming Android devices are used on existing networks (the 700-MHz C band network remains a bit of a wild card), the pricing models for data access are relatively affordable already, so it isn't clear whether there is immediate impact on data plan pricing either.

So consider Android a better way to help create a mobile Web business. The mobile phone business is built on recurring payment of access fees for voice, text and data access. The mobile Web just assumes access.

So the revenue model must begin where the Web itself begins. And that means advertising, to the extent that features and content have to be monetized directly. Of course, there's also content and applications given away for free in hopes that the attention will lead to support for some other business model, be that public relations, consulting, marketing, software or what have you. In that case a content provider doesn't necessarily require a revenue model.

But that's not what service providers, device manufacturers and application providers are looking at. The issue is revenue. And from where I sit, that means a media model.

The media model includes "for fee" and "for free" services and content, with greater or lesser degrees of advertising support. That means "aggregating eyeballs" and "aggregating highly-detailed information about the owners of those eyeballs" and "tracking the behavior of those people." That makes the advertising model quite valuable.

In the mobile arena, valuable as in "can I entice you to visit Starbucks right now; it is around the corner?" Valuable as in "are you hungry and a lover of good Thai food? You are half a block away."

Some will speculate about whether an entirely ad-supported model is conceivable. Well, it's conceivable, but not likely. Broadband access isn't free. But that isn't the point. If the value is high enough, a reasonable fee is not a barrier to usage.

Android is more likely to have an impact in making the mobile Web, and applications built on the mobile Web, far easier to use and vastly richer in functionality.

That's a hugely important and economically significant activity. But I don't think Android is about "free phone calls" or "free Web access" or "free phones," as many either think or hope for. Rich applications will be reward enough for users, who are quite capable of figuring out a value-for-money proposition. Android is about the promise of a mobile Web so useful we won't mind paying access fees to use it.

The one exception is that some users will appreciate "sometimes" being able to use Wi-Fi hot spots to access applications. This is a subset of users who choose not to pay a recurring fee for fully-mobile access, and want to rely on Wi-Fi for all of their connectivity.

Then there are users who occasionally will be happy to have Wi-Fi access for signal strength reasons, even if they are comfortable with a fully-mobile broadband connection.

Still, it seems likely that the early pull of Android applications is going to be location-based. "Where am I? How do I get there? Where can I find it? I didn't know that was on sale. So that's where you are."

Ad-supported phone calls, devices or access might have some role to play, sometimes. But I doubt that's the big impact.

Tuesday, November 13, 2007

Flat Rate Data Roaming from Asian Mobile Providers

A group of Asian mobile carriers early next year will provide traveling users data access for a flat daily fee.

The carriers call themselves the Conexus Mobile Alliance, and include Hong Kong's Hutchison, Indonesia's Indosat, Japan's NTT DoCoMo, the Philippines' Smart, Singapore's StarHub, South Korea's KT Freetel, India's Bharat Sanchar Nigam Ltd., Manager Telephone Nigam Ltd. (MTNL) and Taiwan's Far EasTone. The alliance covers 11 territories and 160 million consumers.

All the carriers use the Wideband Code Division Multiple Access data standard operating faster than 3G.

Some of the carriers already have deployed high-speed downlink packet access (HSDPA), supporting speeds up to 1.8 Mbps. NTT DoCoMo already offers 3.6Mbps, and plans to launch a 7.2M bps service early next year.

The carriers hope the new alliance will boost data usage within Asia.

Monday, July 16, 2007

DoCoMo 4G: 300 Mbps to your Mobile

NTT DoCoMo is about to embark on an ambitious project that provides cellphone users the ability to achieve speeds of up to 300 Mbps on their handsets by the time 2009 rolls around. That, plus at&t's new positioning as a wireless company with landline assets, plus the fact that global "voice account" installed base and growth are killing landlines, has to be disquieting for lots of us who grew up on the wireline side of the business. Wireless is going to keep changing things more than some might like.

"Tokens" are the New "FLOPS," "MIPS" or "Gbps"

Modern computing has some virtually-universal reference metrics. For Gemini 1.5 and other large language models, tokens are a basic measure...