Best Buy Gets First HTC Touch Dual

HTC Corp. says the HTC Touch Dual will debut in the United States in the second quarter, with Best Buy getting rights to sell the device first. The HTC Touch Dual combines a touch screen and slide-out keypad, and runs Microsoft Windows Mobile 6.1 Professional software.

The HTC Touch Dual, which will be available through select Best Buy and Best Buy Mobile retail outlets, and online at BestBuy.com and htc.com.

Sprint to Sell Touch

Sprint Nextel will sell the Touch by HTC, a smart phone using touch screen technology, starting Nov. 4 in the U.S. market. Sprint will sell the device for $250 with a two-year contract. Sprint joins Verizon and at&t in providing high-end touch-screen devices.

The iPhone, which launched this summer, is exclusive to at&t. Verizon Wireless is introducing the LG Voyager in time for Thanksgiving.

The HTC Touch lacks a keyboard, but it still has a stylus. The Touch runs Microsoft Corp.'s Windows Mobile 6 software.

So why do we care about new phones? Simply because most of the innovation in the communications space is coming in the mobile and Web domains. So it makes sense that the most innovation could come in the mobile Web space.

att Tilt: A Small Reason Sprint is in Trouble

A decade ago, Nextel was the star of the U.S. mobile industry, with way-above-average revenues per subscriber based on its business user base. Today, Sprint Nextel is struggling to find its way. We point out the introduction by at&t of the new Tilt phone as an example of why Sprint Nextel is faltering. It isn't the technical performance of the phone, though it is among the "smartest" of smart phones available, or the form factor or the industrial design, though some will appreciate it.

Of course, it hasn't helped that Sprint still is struggling to get the separate Nextel and Sprint networks and technologies to mesh. But it might be argued that Nextel's market success now is a large reason for Sprint's undoing. The reason is simply that the gravitation pull of Nextel's business customer base might have defocused Sprint on the consumer-lead dynamic of the mobile phone market.

As with so many other elements of technology adoption these days, innovation is seeping into the market, and into the fabric of business life, from the consumer segment. And one might argue that Verizon, at&t (Cingular)and T-Mobile have done a better job, of late, of tapping into that dynamic.

As phones and mobiles increasingly have become fashion items, Verizon and at&t have seemed better able to capture the spirit. Perhaps in some largely unconscious fashion Sprint executives relied too heavily on the "pin drop" quality of the network, rather than offering fashion-forward devices.

That isn't to ignore technical parameters of the user experience. But most users realize that every network has some limitations, largely negating the "our network is better" positioning. Sprint has had to integrate two completely different air interfaces, to be sure. You might think "data network" when you think of Sprint. You aren't nearly as likely to think "cool phones." And that increasingly is what is driving the market these days.

The Tilt is the first at&t-enabled Windows Mobile 6 smart phone, and features a slide-out QWERTY keypad design, a 3-megapixel camera, 3G data speeds from AT&T's UMTS/HSDPA network and global connectivity.

Designed by HTC, the AT&T Tilt features a 2.8-inch color screen that slides back to reveal a full QWERTY keyboard, then tilts up to position the screen perfectly for reading and creating e-mail, browsing, watching videos or playing games.

The Tilt supports Bluetooth 2.0, which allows for up to six Bluetooth devices to be wirelessly connected simultaneously to the device and also supports Bluetooth Stereo.

The Tilt also features the latest version of TeleNav GPS Navigator and address sharing, which allows users to share their current locations or the location of their favorite businesses with other mobile users. Business users also can use TeleNav Track, a mobile workforce management solution that includes GPS-enabled tracking, timesheets, wireless forms, navigation, job dispatching and bar code scanning.

The Tilt also operates in Japan and Korea, as well as in 135 countries using the GSM air interface.

Wi-Fi is built in. The Tilt also comes with the highest-resolution camera available on any at&t mobile phone (3 megapixels). The device also accommodates 4GB MicroSD flash memory cards and is capable of supporting up to 32GB MicroSD cards to expand storage for pictures, video, music and more.

The at&t version of the Tilt also will be the first Windows Mobile device in North America to include BlackBerry Connect version 4.0 software, which provides BlackBerry email service, security and device management for IT administrators and the benefit for users of wireless synchronization of email, calendar, contacts, task list and memo pad information.

BlackBerry Connect v4.0 supports push email for Microsoft Exchange, IBM Lotus Domino and Novell GroupWise through the BlackBerry Enterprise Server and personal email through the BlackBerry Internet Service.

Customers can also use the AT&T Tilt to access their personal email. Better than most devices, the Tilt bridges the business-focused BlackBerry segment with the media player personal device.

And that's the issue: people buy devices. The network and the plan just follow along.

HTC Touch: On the Cusp of Something Big

Something big is going on in the handset market, which appears to be developing clearer customer niches as device capabilities start to diverge. But the big thing isn't simply the handset proliferation. The proliferation of devices is creating lots of niches, and also showing why mobile is such a powerful way to do voice.

It isn't simply mobility. It is the ability to create human affinities for communications services never possible before. Marketers talk about "branding" their companies and services to create an image of quality, reliability, dependability, fun or some other attribute. But who really believes them?

Most consumers seem to regard every mobile provider as a functional substitute for some other provider. Ford or Chevy. There are brands. It simply isn't clear that the brands mean much.

But consider perfume. Perfume is so personal that the branding is everything, the actual fragrances like operating systems. Perfumes also are ultimately personal. A person doesn't buy a different perfume because it is on sale. And on what logical basis would any fragrance be "better" than another?

Of course, that's not the point. It isn't about "better." It is about "me." The whole point of perfume marketing is to create an indelible sense that a fragrance is the personification of "me." That's sticky. That's loyalty. That's the complete antithesis of a commodity.

Wireline service is nearly impossible to personalize. But wireless service is nearly infinitely capable of segmentation, personalization and creation of niches because the handsets personify the service. This is a very big deal.

But back to HTC. It isn't clear yet whether the touchscreen interface itself will become into an actual niche, but that feature certainly is associated at the moment with devices we might say are "fashion phones." And there are two devices clearly in that category using touchscreen technology: the iPhone and the HTC Touch.

As iPhone sets records for sales of the first million units of a new handset, Taiwanese phone maker HTC says it has sold approximately 800,000 units of its Touch smartphone as well, over just about the same timeframe. While not yet available in North America, the Touch features the same sort of touchscreen interface used by the iPhone.

Both the Apple and HTC Touches have touchscreens, Wi-Fi and media playback.

HTC has already announced a successor to the Touch, the Touch DUAL, a phone that adds 3G broadband and a slide-out keypad, borrowing concepts from Research in Motion's BlackBerry devices. It should launch in Europe later this month.

Originally an equipment maker for carriers and other handset vendors, HTC in the last two years has embarked on a major campaign to sell its own branded phones. The company specializes in innovatively designed handsets and mobile computers, many of them aimed at the enterprise market.

Like most HTC devices, the HTC Touch and the Touch Dual use the Microsoft Windows Mobile operating system.

The company also has launched three other devices: a 3G version of the ultramobile Shift computer that runs on Windows Vista; the P6500, designed for tough environments such as hospitals and police forces; and the S730, an update to its popular S710 phone that like its predecessor includes a slide-out qwerty keyboard in addition to a traditional mobile-phone keypad.

Even the "fashion" segment is going to evolve. Verizon is rolling out devices aimed at the more price conscious end of the fashion segment, especially where what is really needed is voice and text, without heavy Web, media player or email support.

As it seems to be turning out, though mobile phone "service" might be something of a commodity, the handset experience is anything but, and getting richer all the time. That essentially means mobile service is the closest communications equivalent to "perfume," clothing, music and other human products that have very high and very personal human meaning.

New Sprint Handsets Q4

Sprint Nextel Corp. will deliver four new wireless handhelds by year's end, including the HTC Touch, featuring touch-screen capabilities similar to Apple Inc.'s iPhone.

The Palm Centro features a full keyboard and touch-screen navigation, while the BlackBerry Pearl 8130 has its SureType keypad of both numeric and alphabetic keys interspersed. The fourth phone is the LG Rumor, featuring a typical phone touch pad and a separate slide QWERTY keyboard.

The Touch allows users to "sweep their finger up the display to launch an animated, three-dimensional interface comprising three screens: Contacts, Media and Applications."

HTC Touch also relies on Windows Mobile 6 Professional as the operating system and most likely will be a quad-band device supporting GSM, GPRS, EDGE and EVDO-A, plus Bluetooth 2.0 and 802.11 b/g Wi-Fi.

There's a sort of odd disquiet out there right now in the VoIP world. It's almost as though VoIP has become something like broadband access. One expects it to be there, but there aren't too many important issues to ponder beyond that. Indeed, any number of other issues now seem to require attention, including various ways to unify communications. Hence the greater interest in all forms of fixed-mobile convergence, presence, communications enabling basic business or consumer processes. Mobility itself now seems more germane than VoIP, in many respects.