Jajah "Dynamic Buttons" for In-App Communications

Jajah Buttons add communications functionality to any website.

Thriving Even When a Market "Vanishes"

Every trusim must be qualified. Consider the gradual folding of the "long distance" calling business into a "triple play" or "mobile calling" bundle. One might correctly note that long distance increasingly is a feature of some other product that a customer buys.

Some of us have said over the years that long distance has ceased to be a stand-alone business, pointing to the physical disappearance of firms such as at&t and MCI, which were built around long distance calling. But that general statement must be qualified.

It might be true at a high level that long distance has changed, and cannot support a firm such as the old AT&T. But that doesn't mean every stand-alone long distance business disappears. Calling card revenue still seems to be growing, for example.

And one has to point to Skype, Gizmo, Jajah, Rebtel and others as examples of companies making a living on long distance calling.

In the same way, some observers have argued that VoIP increasingly is becoming something sold as part of a triple play bundle, or as the technology underpinning for analog voice. The salient example is Vonage's stand-alone VoIP service contrasted with cable operator digital voice.

Again though, one must say the general rule does not rule out the continued ability of some entities to grow their "stand alone" businesses, even in the face of the existence of the larger trend.

At the same time, voice calling and voice features and services are emerging as an attribute of experiences for which there is some alternative revenue or business model.

Stand alone VoIP will be difficult, in many cases. It will not be impossible or unprofitable. The cost structure of such businesses will have to be optimized. But even the pedestrian calling card has continued to offer some firms an opportunity even as ubiquitous mobile phone usage has become a dominant trend.

Jajah Launches Ad-Supported Calling

Jajah is launching an in-call advertising platform that turns the inventory of the world's telephone calls into an advertising market place. The idea is to insert messages into the "ringing" stream, which is user dead time, rather than into the conversation stream, which most people will find is intrusive, even if a user is interested in defraying the cost of a call.

"We spend more time on the phone than consuming all other types of media, TV, reading papers and radio included," says Roman Scharf, Jajah co-founder. "Phones haven't been considered as a viable channel yet. We are going to change that."

"In tests over the past months we have identified a method to overlay advertising content on phone calls in a way that users find acceptable," he says.

Whereas in-call advertising would normally interrupt a call and disturb the caller, Jajah simply overlays the messages above the ring tone right before the call starts. "Businesses get guaranteed caller attention, whilst at the same time not alienating the consumer with intrusive messages that break the rhythm of a telephone call," says Scharf.

Think of it as the phone inventory equivalent of Google AdWords, says Daniel Mattes, Jahah co-founder.

The opt-in solution, available soon, will give users who agree to hear ads monthly credit to their accounts.

"In a next step we will allow telecommunications partners to use our platform to monetize their inventory as well", says Trevor Healy, Jajah's CEO.

Small, local companies can target their messages to the local Jajah users.

Jajah also has partnered with Oridian Online Media Solutions, Ltd., the largest privately-owned advertising network, to gain access to a base of business advertisers.

Mobivox Web-Activated Calling

If you are a fan of Web-activated calling, and really prefer using your mobile, and want to use a service that actually is easier to use than Jajah (and Jajah is really easy), try Mobivox. Once you upload your directory numbers to Mobivox, you dial a local access number and then use voice prompts to pull up numbers in your directory and then Mobivox connects you.

If you are calling a number not in the directory, you get a prompt to enter the number on the keypad. The voice recognition seems to be quite good. There are no client downloads, even when using a mobile. You can use any phone at all. No need for a smart or feature phone. It is pleasant, easy to use, and the voice activation feature is almost fun (what about "dialing" or "clicking" phone numbers actually can said to be "fun"?).

The ability to use it without a download is really nice, as downloads are a huge barrier to adoption for most people, including me.

One Reason why Skype is Not Growing So Fast

Jaxtr allows free international calls using mobile phones. Jaxtr says its membership has doubled to 500,000 users in the past month, and is signing up new users on the Web at a rate of more than 12,000 a day.

And then there are Jajah, Jangl, Rebtel and GrandCentral as well.

"No download is required, and our direct numbers can be dialed from any type of mobile phone or even ordinary landline phones," Jaxtr CEO Executive Konstantin Guericke said, contrasting its Web-based approach to certain complexities of other services.

Jajah for iPhone

First Jajah said to ditch your headset. Now Jajah says to "free your phone." Jajah earlier had optimized its site for smart phones, so it obviously works with the Apple iPhone. Yes, you can pay a monthly fee of $4 for the privilege of making 23 cents a minute calls to the United Kingdom. Or you can use Jajah for three cents a minute. The site is mobile.jajah.com.

Doesn't Qualify as a Headset

So we won't be sumbitting this to Jajah's "ditch your headset" contest. Besides, my granddaughter wouldn't want the Jajah T-shirt in any case. It would have to be pink, and illustrated with horses. My wife wouldn't be caught dead wearing a headset, it goes almost without saying. If I really want to know whether some new innovation is thoroughly mass market, she's the market sample. She wouldn't intentionally use VoIP; doesn't use instant messaging or SMS, either. Will not check email at home after work, for any reason. Does think the iPhone is worth owning. That's significant.

Jajah Attacks Headset Metaphor

Jajah is running a "dump your headset" contest. Users send in photos and videos and win prizes. It's an entertaining and interesting way to dramatize the difference between Jajah's approach to web-enabled calling and Skype's. Jajah is IP-enabled callback, using any telephone or device a user chooses. Skype remains a PC-initiated experience. Hence the "attack" on headsets.

Ad-Supported Calling?

There can be no doubt about the direction of advertising. So if the trend is so clear, it is inevitable that ad-supported calling will get closer attention. Jajah has been trying this in Germany and Austria, for example. Jajah has partnerships with three large media companies, including Bild, Germany’s largest newspaper; ProSiebenSat1, which owns two major German TV stations, and NewsAT, an Austrian station. The partners will spend seven million euros to advertise Jajah’s Internet phone service.

They will point users to their own Web pages, which will have a co-branded Jajah service from which people can make calls. Essentially, the media companies will subsidize voice to build traffic on their sites. Deutsche Telekom, Germany’s large phone company, is part owner of Bild. So, in a sense, DT is kicking the tires to see what's there.

Jajah will keep 50 percent of any advertising revenue that it sells on the pages it shows people while they make calls. It will sell a banner and a skyscraper on each page.

Separately, Globe7 offers a softphone-based approach integrated with video streaming. The play seems to be that the content downloading creates an ad potential. Ad viewing then earns calling credits. The angle here is possibly more interesting than the old "listen to a short ad and then I will connect your call" approach. PC-based or Web-activated sites can show ads on a home page, without disrupting a call.

Nothing Stays the Same...

Alec Saunders, Iotum CEO, says "Skype hasn’t lost relevance for me. It just doesn’t work." Saunders had to uninstall the application because of some unpleasant interactions with his PC, he reports. He says he had similar issues with Gizmo and so now uses GoogleTalk or Jajah.

Likewise, Saunders notes that blogger Ken Camp points out that fewer people are using Skype today than a few months ago. It's almost an embarassment of riches. "There are now so many options for quality cheap calls that Skype isn't as exciting as it was when it first hit the market a few years ago," says Saunders.

Come to think of it, though I don't know I've had the technical issues Alec reports, Jajah has come up and Skype gets very little use of late. I also got pinged by MobiVox to remind me I haven't used Skype on my mobile, either. Nor have I been making use of my video email client, either.

Perhaps the point is that it is terribly difficult for any new feature or application to really punch through all the clutter and user interface issues one faces in a busy life. Even useful and low price tools have to contend with lots of other distractions.

Jajah gets DT

In the VoIP world, this has to count as a pretty big deal Deutsche Telekom is backing Web-enabled VoIP service Jajah, says Reuters reporter Eric Auchard. In a real sense, DT is backing a dial-around service that when used cuts DT's long distance revenue, especially higher-margin international calling.

Deutsche Telekom is embedding Jajah into its T-Online Web properties and that it expects to offer calling services to consumers and businesses in the future.

And T-Online Ventures, Telekom's venture capital unit, disclosed it is part of a third round of funding for Jajah. Intel Corp. recently invested in a $20 million investment round and has granted Jajah use of some of Intel's key VoIP patents.

Jajah is one of a new class of rivals that let callers simply call phone-to-phone, once they have signed up on the Web. Jangl, Jaxtr and Rebtel also use the Web-enabled approach or dial-around approaches.

What all these firms offer is a way to use VoIP to make cheaper calls on standard POTS phones. And any way one looks at the matter, that is going to be most of the market, most of the time.

Jajah has signed up more than twi million users and expects well over five million users by year-end. Germany is one of Jajah's five biggest markets after the United States and Britain. Other top markets are China and India, he said.