Saturday, June 23, 2007

Jajah Attacks Headset Metaphor

Jajah is running a "dump your headset" contest. Users send in photos and videos and win prizes. It's an entertaining and interesting way to dramatize the difference between Jajah's approach to web-enabled calling and Skype's. Jajah is IP-enabled callback, using any telephone or device a user chooses. Skype remains a PC-initiated experience. Hence the "attack" on headsets.

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