Enterprises Probably Have to Support Macs

Forrester Research analyst David Johnson says "it's time to repeal prohibition and take decisive action" and support Mac PCs in enterprises. Forrester says enterprises have t support Macs

"Mac users are your HEROes and you should enable them not hinder them," he says. Forrester uses the acronym HERO for Highly Empowered and Resourceful Operatives, what it finds are "the 17 percent of information workers who use new technologies and find innovative ways to be more productive and serve customers more effectively."

One might say that enterprises lost the battle decisively with the advent of the iPad, which is a tool enterprise workers are demanding and using in growing numbers.


The iPad once viewed as simply a consumer device for media consumption is gaining traction at the enterprise level. Some of the largest companies in the world already use or plan to use the device as an enterprise tool. The rate of enterprise adoption in Fortune 100 companies is reported to be 65 percent according the Wall Street Journal and 80 percent according to Network World. High enterprise iPad adoption

What is iPad Cannibalizing?

If Apple Macintosh computer sales are up 39 percent, while iPod sales are down 17 percent, might that imply that sales of the Apple iPad are cannibalizing iPod sales? That is what Piper Jaffray research analyst Gene Munster appears to believe.

U.S. Mac sales are up 39 percent year over year for the month of April, and in fact have been up, year over year, every month so far in 2010, according to researchers at NPD. NPOD's data also suggests Apple iPod sales are down 17 percent year over year for the month of April, and have been down for half of the initial months of 2010.

It stands to reason that at least part of the market share the Apple iPad is getting is coming at the expense of other products or suppliers.

At the various least, consumers might be forced to put off buying something else if they decide to buy an iPad. But at least some observers think Apple is cannibalizing itself.

"April NPD data gives us the first sign of the degree to which the iPad cannibalizes iPod or Mac sales," says Munster. "From the early NPD data, it appears that the iPad has a minimal cannibalization impact on Mac sales, and could be slightly cannibalizing iPod sales."

Given the average selling price of the Mac, which is about four times greater than that of a typical iPod, that likely is good news for Apple, at least in terms of revenue, Munster thinks.

link

Apple is Now a Mobile Company

The iPhone now is Apple's biggest business, and it was a "zero" revenue contributor three years ago. Where Apple had fourth-quarter 2009 Mac revenue of $4.5 billiion, it had iPhone revenue of $5.6 billion, up 90 percent year over year. The iPod contributed $3.4 billion in revenue.

Even if one assumes no Mac revenue is attributable to portable devices, iPhone and iPod revenue from fully mobile devices amounts to $9 billion out of a total $13.5 billion in quarterly revenue, or two thirds of total.

Apple Sales Explode: It's a Cloud Computing Effect

Among the conclusions one might draw from the explosion of Apple market share in the U.S. PC market--in February 2008 Macs got 14 percent unit share and 25 percent dollar share--is that the "Web" really is becoming a computing utility. The results are drawn from a survey of buyers by NPD Group.

As more things can be done "in the cloud," the operating system of the access device matters less. To use an analogy, we aren't yet to the point of simple mobile phones, where most features except for subscriber identity are properties of the network.

We more nearly are in a position analogous to smart phones, however, where some important functionality resides locally, and much is in the network.

If you like, think about PC use pre-Web or pre-local area networks. Initially, with the exception of connection to a printer, a wide area network connection was not necessary to derive value from a PC. Later, as more PCs appeared in the workplace, it became necessary to connect PCs locally.

Operating system mattered greatly, in those applications. Once people started to interconnect over the wide area network, though, things began to change. Obviously one needed the "right" physical interface to support a dial-up modem service. But beyond that the PC operating system begins to matter less.

The wide area network is designed to work transparently to edge devices, so long as the wide area network transmission protocols and interfaces are supported.

That's what is starting to happen with computing applications and services--and video and audio plus multimedia content now are computing applications. The details of edge devices will matter less once "networked" applications take firmer hold.

To use another analogy, consider televisions. The internal details are unimportant so long as the communications interfaces are standard. A TV must tune to standard NTSC signals now, and then HDTV formats in 2009. The display technology must render those pictures properly. Other than that, the details of device operation don't matter.

That perhaps is one reason buyers now are more free to buy Macs, and abandon the Microsoft operating system: OS choices aren't so important now as more value is drawn from the network.

Pacific Crest Securities analyst Andy Hargreaves says the latest NPD results represent 60 percent Apple unit growth and 67 percent revenue growth over the same period one year ago.

At the same time, overall U.S. PC retail shipments grew just nine percent on a five percent increase in revenues.

Apple saw particular strength in notebook systems, which rose 64 percent in units and 67 percent in revenues, suggesting strong sell-through of the company's new MacBook Air, a device specifically designed to rely on the Web and Internet more extensively than a typical machine.

Apple also saw robust demand for its desktop systems, which grew 55 percent on a 68 percent increase in revenues, compared to the overall retail segment which saw unit sales decline of five percent on a two percent drop in revenues.

Of course, Apple design smarts and the spillover glow from the iPod and iPhone probably are enticing buyers who might not have considered a Mac before.

But users wouldn't be doing so unless they were convinced their computing experience won't not be disrupted unnecessarily. One reasons for that greater level of confidence is simply that much of that experience now hinges on access to the Web and Internet.

OS Shift?

Amazon's top-10 "Most Wished For in Computers & PC Hardware" list includes, in order or popularity:
1. Asus Eee PC 8G
2. Asus Eee 4G
3. Asus EEE 4G
4. HP Pavilion DV6662SE
5. Nokia N810 Portable Internet Tablet
6. Nokia N800 Internet Tablet PC
7. Apple MacBook
8. Apple MacBook Pro
9. HP Pavilion DV6626US
10. Apple MacBook MB062LL

A couple of things strike one about this list. First, the prevalence of Linux-powered machines at the top three spots. Second, the prevalence of smaller form factor, highly portable devices among the top 10. Third, the prevalence of operating systems other than Windows in the top 10. Fourth, the prevalence of devices optimized for Web and Internet use.

On Amazon's "Bestsellers in Computers & PC Hardware" list, five of the top 10 devices use operating systems other than Windows. On Amazon's "Most Gifted" list, six of the top 10 devices use operating systems other than Windows.

Here's the other angle: some people carry smart phones with them when traveling, and leave their PCs behind. Top management and sales personnel are more likely to do so than people who have greater needs for text entry and Web app access. The point is that at least for shorter trips, the smart phone goes, the PC stays.

Almost everybody who owns a smartphone takes it, not a PC, when traveling locally, because email and text communications that otherwise would require a PC still are available.

To the extent that this trend continues, and more-mobile PC style devices also get traction, as the Amazon data tends to indicate, what does it mean? Web. Remote computing and storage. Need for better interfaces.

Small devices almost have to lean more heavily on applications in the cloud rather than local processing and storage. And several of the new devices plow new ground in the form factor/power/price equation, banking on Web apps to reduce price footprint, for example.

Navigation on a small device also is more problematic, so devices get an even-bigger push for new input options. Speech and touch, for example. Finally, taking all notebook PCs and smart phones together, and looking at them as a single market, not separate markets, one can observer that there already is more diversity in operating systems than has been the case in the desktop PC market.

Blu-ray for Macs?

Apple Inc. is expected soon to announce concrete support for Sony Corp's Blu-ray DVD format as opposed to Toshiba's HD-DVD, according to AppleInsider.

American Technology Research analyst Shaw Wu says his sources say Apple will start shipping Blu-ray-equipped Macintosh computers. At some point, every PC manufacturer shipping DVD drives will have to make similar choices.

Disney, for which Apple chief executive Steve Jobs is a Director, is a firm supporter of Blu-ray, while rival Microsoft Corp. has placed most of its eggs in the HD-DVD basket.

Still, there is "a smaller chance Apple may use a combo Blu-ray/HD-DVD drive to ensure full compatibility and not get involved in the format wars, AppleInsider notes.

Mac Users do "Think Different"

The NPD Group says consumers who own Apple Mac computers are much more likely than PC users to pay to download music. According to NPD, in the third quarter of 2007 half of all Mac users had paid to download music tracks from sites like iTunes, but just 16 percent of PC owners had done so.

And while Mac users were more likely to pay to download digital music than their PC-using counterparts, they were also more likely to purchase CDs.

“There’s still a cultural divide between Apple consumers and the rest of the computing world, and that’s especially apparent when it comes to the way they interact with music,” says Russ Crupnick, NPD Group VP. “Mac users are not only more active in digital music, they are also more likely to buy CDs, which helps debunk the myth that digital music consumers stop buying music in CD format.”

According to NPD’s consumer panel data, unit-volume sales share for Apple computers increased from nearly six percent in 2006 to almost nine percent between January 2007 and October 2007.

Overall, more than 32 percent of Mac users report purchasing CDs in the third quarter of 2007, compared to just 28 percent of PC users.

In addition to purchasing CDs and downloading music, Mac users are also more likely to listen to music and watch videos on their MP3-players and computers.

While 34 percent of Mac users had uploaded music to their MP3 players, just 16 percent of PC users had done the same. Mac users are also much more likely to listen to music files on their computers (56 percent) than are PC users (31 percent).

If Operating Systems Were Airlines: Part 2

If Operating Systems Ran The Airlines...

UNIX Airways

Everyone brings one piece of the plane along when they come to the airport. They all go out on the runway and put the plane together piece by piece, arguing non-stop about what kind of plane they are supposed to be building.

Air DOS

Everybody pushes the airplane until it glides, then they jump on and let the plane coast until it hits the ground again. Then they push again, jump on again, and so on...

Mac Airlines

All the stewards, captains, baggage handlers, and ticket agents look and act exactly the same. Every time you ask questions about details, you are gently but firmly told that you don't need to know, don't want to know, and everything will be done for you without your ever having to know, so just shut up.

Windows Air

The terminal is pretty and colourful, with friendly stewards, easy baggage check and boarding, and a smooth take-off. After about 10 minutes in the air, the plane explodes with no warning whatsoever.

Windows NT Air

Just like Windows Air, but costs more, uses much bigger planes, and takes out all the other aircraft within a 40-mile radius when it explodes.

Windows XP Air

You turn up at the airport,which is under contract to only allow XP Air planes. All the aircraft are identical, brightly coloured and three times as big as they need to be. The signs are huge and all point the same way. Whichever way you go, someone pops up dressed in a cloak and pointed hat insisting you follow him. Your luggage and clothes are taken off you and replaced with an XP Air suit and suitcase identical to everyone around you as this is included in the exorbitant ticket cost. The aircraft will not take off until you have signed a contract. The inflight entertainment promised turns out to be the same Mickey Mouse cartoon repeated over and over again. You have to phone your travel agent before you can have a meal or drink. You are searched regularly throughout the flight. If you go to the toilet twice or more you get charged for a new ticket. No matter what destination you booked you will always end up crash landing at Whistler in Canada.
OSX Air:

You enter a white terminal, and all you can see is a woman sitting in the corner behind a white desk, you walk up to get your ticket. She smiles and says "Welcome to OS X Air, please allow us to take your picture", at which point a camera in the wall you didn't notice before takes your picture. "Thank you, here is your ticket" You are handed a minimalistic ticket with your picture at the top, it already has all of your information. A door opens to your right and you walk through. You enter a wide open space with one seat in the middle, you sit, listen to music and watch movies until the end of the flight. You never see any of the other passengers. You land, get off, and you say to yourself "wow, that was really nice, but I feel like something was missing"

Windows Vista Airlines:

You enter a good looking terminal with the largest planes you have ever seen. Every 10 feet a security officer appears and asks you if you are "sure" you want to continue walking to your plane and if you would like to cancel. Not sure what cancel would do, you continue walking and ask the agent at the desk why the planes are so big. After the security officer making sure you want to ask the question and you want to hear the answer, the agent replies that they are bigger because it makes customers feel better, but the planes are designed to fly twice as slow. Adding the size helped achieve the slow fly goal.

Once on the plane, every passenger has to be asked individually by the flight attendants if they are sure they want to take this flight. Then it is company policy that the captain asks the passengers collectively the same thing. After answering yes to so many questions, you are punched in the face by some stranger who when he asked "Are you sure you want me to punch you in the face? Cancel or Allow?" you instinctively say "Allow".

After takeoff, the pilots realize that the landing gear driver wasn't updated to work with the new plane. Therefore it is always stuck in the down position. This forces the plane to fly even slower, but the pilots are used to it and continue to fly the planes, hoping that soon the landing gear manufacturer will give out a landing gear driver update.

You arrive at your destination wishing you had used your reward miles with XP airlines rather than trying out this new carrier. A close friend, after hearing your story, mentions that Linux Air is a much better alternative and helps.

Linux Air

Disgruntled employees of all the other OS airlines decide to start their own airline. They build the planes, ticket counters, and pave the runways themselves. They charge a small fee to cover the cost of printing the ticket, but you can also download and print the ticket yourself.

When you board the plane, you are given a seat, four bolts, a wrench and a copy of the seat-HOWTO.html. Once settled, the fully adjustable seat is very comfortable, the plane leaves and arrives on time without a single problem, the in-flight meal is wonderful. You try to tell customers of the other airlines about the great trip, but all they can say is, "You had to do what with the seat?"