Showing posts with label sponsored stories. Show all posts
Showing posts with label sponsored stories. Show all posts

Saturday, January 29, 2011

"Sponsored Stories" by Facebook Not Seen as "Ads"

Facebook's "Sponsored Stories" program clearly is an "advertising" program, but it is intentionally designed not be be seen as such.

AI ROI: Efficiency First, Effectiveness Longer Term

The distinction between efficiency and effectiveness is a foundational dichotomy in organizational life, and adoption of artificial intellig...