SME Conferencing Up 50% Next 12 Months

More than 50 percent of European small and mid-sized businesses plan to increase use of conference-calling and video-conferencing technologies over the next 12 months, a survey conducted by Skype reveals.

That finding corroborates with other data suggesting that Web-based collaboration, for example, is growing much faster than air travel, and replacement of such travel costs is a generally accepted value conferencing services provide.

A third of companies surveyed already use conference calls while a further 40 percent see the potential. Two thirds of companies already using conference calling do so at least once a week and 60 percent predict that they are likely to increase use over the next 12 months.

There is a similar pattern to video-conferencing use. Despite being a relatively new feature, more than 40 percent can see the potential of video-conferencing use in business. Skype’s internal data also suggest that 30 percent of all Skype calls now involve video.

There is also strong evidence to suggest that small businesses are embracing conference calling and video conferencing as a method of communicating both internally and with their customers and new prospects, Skype says.

In fact, many of the SMEs questioned who were not current users of video conferencing said they would be more likely to use it if it was better quality and not expensive.

Skype, Logitech Partner for Video Calling

In 1970, AT&T introduced "Picturephone" service in Pittsburgh. It flopped. In fact, the average person wouldn't normally think to turn to a telephone or cable company to buy or use video-enabled communications. Instead, one might think of WebEx, Cisco, Packet8 or Skype. And options on the mass market front just got better.

Skype and Logitech have partnered to create a High Quality Video experience using Skype 3.6 for Windows and Logitech QuickCam software, version 11.5.

The new capability provides VGA-quality video calls (640-by-480-pixels) at up to 30 frames per second over connections of 384 kbps connection or higher, when using a
High Quality Video-certified Logitech webcam and a PC with a dual-core processor.

Obviously, both end points need the set-up to ensure the best experience. This is a potential experience changer, as it should allow full-screen images with decent quality.

Skype 3.6 for Windows is expected to be available in early November in 28 languages. The Logitech QuickCam software version 11.5 is expected to be available at the same time.

The Logitech QuickCam Pro 9000 and Logitech QuickCam Pro for Notebooks webcams are now available for a suggested retail price of $99.99 in the U.S. and EUR 99.99 in Europe.

The Logitech QuickCam Orbit AF is available now in the U.S. market and Europe for $129.99 and EUR 129.99, respectively.