Conferencing Now Part of UC, Study Finds

UC is often thought of as a broad solution set including a unified directory, unified messaging, a single number (find me, follow me), presence awareness and the ability to track all forms of communication, say Josie Sephton and Dale Vile, Freeform Dynamics researchers.

What seems to have changed lately is the increased role conferencing solutions seem to be playing as parts of an integrated UC solution. Among lead adopters, audio conferencing is viewed as a mandatory feature by more than 70 percent of information technology executives surveyed by Freeform Dynamics.

More than 40 percent of all respondents said that audio conferencing is mandatory (Click on image to see larger view).

Nearly 20 percent of the most-aggressive UC adopters say video calling is mandatory, while more than 65 percent say that features is "desirable." So far, fewer than 10 percent of all respondents say video calling is mandatory.

About 25 percent of early UC adopters say video conferencing is a mandatory UC feature, and about 55 percent of early adopters say Web conferencing is a mandatory UC feature.

Instant messaging is seen by more than 80 percent of early adopters as a mandatory feature. Nearly 40 percent of all enterprise IT executives say IM is necessary.

Recession Spurs SMB Shift to Conferencing, Away from Overseas Travel

The global recession seems to have spurred more thinking--and activity--by businesses large and small about the use of conferencing services and applications as a replacement for business travel.

A recent survey of U.K. users by Skype indicates that about a quarter of U.K. small and mid-sized businesses have started using conferencing and communications to displace international travel.

Although 24 percent of U.K. small business executives surveyed communicate with international colleagues on a daily basis, 54 percent say they have had to take unnecessary overseas trips when conferencing would work.

The emergence of more sophisticated technologies is having a clear impact on the way that businesses are opting to communicate and do business.

About 41 percent of respondents says they use instant messaging to avoid some travel. About 40 percent use Skype, while 34 percent use teleconferencing. About 28 percent say they use some form of video conferencing.

Video-based communication likely is the biggers winner as travel substitutes have been sought.

Significantly, almost half of SMEs in the United Kingdom (49 percent) are planning to increase the amount it is used for business and 59 percent indicate it will be a direct replacement for business travel.

That isn't to say other methods are ineffective. About 65 percent of respondents said email was effective. Voice was seen by 39 percent of respondents as effective. Video calls were seen by 36 percent of respondents as effective, compared with 29 percent citing Skype.

About 17 percent say instant messaging is effective. About nine percent say social networking is effective as well.

But 36 percent of respondents said they miss having a real picture of the person that they are dealing with. For videoconferencing as for entertainment television, the advantage of "realism," a greater sense of "being there," is what drives image or audio resolution, high-definition images and audio, bigger displays and ease of use.

“With the obvious cuts in business travel, companies need to find new ways to communicate, collaborate and compete,” says Stefan Oberg, Skype for Business VP.

“Without regular face to face meetings, tools that enable people to build and maintain trusted relationships are key," he says.

$200 Million More in Videoconferencing Service Revenue This Year?

An Association of Corporate Travel Executives survey shows that 71 percent of its member companies plan to spend less on travel this year than in 2008.

According to the trade group, that’s a huge and unprecedented shift in corporate travel mangers’ plans from just five months ago.

ACTE’s new survey shows most companies are seeking to spend 10 percent to 20 percent less on travel than they reported in September of 2008.

Using the most conservative figures for estimating the dollar impact of such cuts, ACTE suggests that the 176 member companies responding to the survey will spend about $880 million less on travel this year than they had planned. If the same estimate is applied to the ACTE’s full membership of 2,400 companies, the impact would be more than $2 billion.

That should lead to opportunities for Web and other conferencing services and applications to get more traction, undoubtedly including many users and companies that have not historically relied on conferencing services, especially those with a video component.

Assume just 10 percent of the avoided $2 billion is spent on video-enabled conferencing services. That's a gain of $200 million in service provider revenues.

Skype, Logitech Partner for Video Calling

In 1970, AT&T introduced "Picturephone" service in Pittsburgh. It flopped. In fact, the average person wouldn't normally think to turn to a telephone or cable company to buy or use video-enabled communications. Instead, one might think of WebEx, Cisco, Packet8 or Skype. And options on the mass market front just got better.

Skype and Logitech have partnered to create a High Quality Video experience using Skype 3.6 for Windows and Logitech QuickCam software, version 11.5.

The new capability provides VGA-quality video calls (640-by-480-pixels) at up to 30 frames per second over connections of 384 kbps connection or higher, when using a
High Quality Video-certified Logitech webcam and a PC with a dual-core processor.

Obviously, both end points need the set-up to ensure the best experience. This is a potential experience changer, as it should allow full-screen images with decent quality.

Skype 3.6 for Windows is expected to be available in early November in 28 languages. The Logitech QuickCam software version 11.5 is expected to be available at the same time.

The Logitech QuickCam Pro 9000 and Logitech QuickCam Pro for Notebooks webcams are now available for a suggested retail price of $99.99 in the U.S. and EUR 99.99 in Europe.

The Logitech QuickCam Orbit AF is available now in the U.S. market and Europe for $129.99 and EUR 129.99, respectively.