Google Shows Surprising Strength in Display Advertising

Facebook now is the largest recipient of display advertising in the U.S. market.  But Google’s display business is growing faster than anticipated, and will surpass Facebook’s next year, according to a new forecast by eMarketer.

That will come as a surprise to many who had thought it would be much harder for Google to catch up.

Net U.S. display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year. In 2012, display revenue growth at both companies will be nearly identical. 

That is a huge change in market dynamics. Google is expected to surpass Facebook in 2013. 

The overall US display advertising market, which includes spending on online video, sponsorships, rich media and banner advertisements, grew 25.2 percent to $12.4 billion in 2011, eMarketer estimates, and will increase to $15.39 billion in 2012.

Both companies are pulling away from other contenders in the display category, as well. 

What Tablets Tell Us about "Work"

Tablets have provided some important insights about the ways "work" gets done these days, with clear implications for use of PCs and even traditional "work" applications. Tablets will displace PCs to some extent. The only issue is how great the displacement trend will become. 


There is mounting evidence that tablets are, in fact, displacing PCs (especially notebooks). But "why" such displacement is occurring is what is really important. 


One might argue that user behavior, in either consumer or work roles, has changed. PCs originally were "work" devices. Though most do not remember, it was a single application, the spreadsheet (VisiCalc), that created the initial demand for PCs. Over time, other work applications, such as word processing, moved to PCs as well. 


Since the advent of the Internet, especially the World Wide Web, user behavior has morphed. A great many pursuits no longer "specifically" require a PC. 

These days, about 75 percent of everything that users do on PCs is content consumption. Most people, most of the time, even at work, are consuming created content, not “making it.” They are browsing the web, reading documents or manipulating data. People are watching video, listening to audio and using social networks.

And most content creation will involve reading and replying to email, much of the time. That can be done other ways.

The point is that, since the advent of the Internet, especially the World Wide Web, user behavior has morphed. A great many pursuits no longer "specifically" require a PC. And less total time is spent on “work” activities.

You might say that “casual computing” has become the dominant way most PCs are used.
Scanning news feeds, browsing the web, emailing, reading an eBook, connecting on Facebook and tweeting can be done on many devices, not just PCs.

One might argue that casual computing and content consumption are, for most workers, most of the time, all they need to do.

An anecdote might illustrate how much matters are changing. People do not have access to Microsoft Office on their Apple iPhones, but they still manage to do “work.” People use tablets at work, but iPads do not feature Microsoft Office. They still manage to use tablets for work purposes, or at least people often claim they do so.

Android users and some Chromebook users do not use Microsoft Office. They still seem to get work done. The point is that people now use a range of devices to support “getting work done.” In many cases, they seem to do so, without use of fundamental “work” tools such as PCs, notebooks or Microsoft Office.







Over time, more time will be spent on smart phones, tablets and other devices, based simply on the proliferation of such devices in consumer and work markets. And it also appears more "work" will be done on tablets, smart phones and other devices because much "work" does not require all the capabilities of a PC or standard office productivity applications. 

France Télécom 2012 Challenges Will Not be Unusual

France Télécom (operating as "Orange") experienced a drop in its net profit for 2011 and said competitive and financial pressures are likely to intensify. That is not likely to be confined to France Télécom alone, as European Union telecom service providers face continued pressure on revenue due to mandated European Community cuts on roaming fees. 


In its historic home market, Orange faces a fourth new mobile operator, Free, competing using aggressively discounted prices. As of Feb. 15, 2012, France Télécom had lost 201,000 subscribers, or about 0.7 percent of its total customer base in France.


The sovereign debt crisis in Europe also is part of company thinking, as France Télécom now believes it should be hanging on to more of its internally-generated cash, given the higher levels of uncertainty. 


To be sure, there are broader signs of trouble in many markets, and the additional pressure is not new. 

But company officials also said financial pressure would be coming in other ways, noting more regulatory restrictions and higher taxes as well. 


The owner of Orange brand also said it targets an operational cash flow of close to €8 billion ($10.59 billion) in 2012. France Télécom challenges 

France Télécom also cut its dividend and backed off from a promise to buy back shares, as part of the plan to strengthen cash reserves.a

The 2012 payout will be in a range of 1.21 euros to 1.35 euros a share, Chief Financial Officer Gervais Pellissier said, scrapping a previous projection for 1.40 euros. Operating cash flow will be about 8 billion euros ($10.6 billion) this year, declining from 9.3 billion euros in 2011.

Following Telefonica SA and Telekom Austria AG, France Télécom  is the latest phone company to back away from dividend forecasts. 

Deutsche Telekom and Telefonica are likely to announce dividend cuts of their own. 

So far, that dividend cut trend has not spread to U.S. tier-one providers. But Frontier Communications recently lowered its dividend. 

Over the Top Messaging Hits Mobile Revenue $13.9 Billion in 2011

Mobile service providers lost $8.7 billion in lost text messaging revenues in 2010, and $13.9 billion in 2011, say researchers at Ovum, directly from over the top social messaging


That represents about six percent of total messaging revenue in 2010 and nine percent of 2011 messaging revenues, Ovum says. $13.9 billion in 2011

There is growing evidence that the high-margin mobile text messaging market is past its peak.

Danish SMS traffic, for example, decreased by over 20 percent in the first six months of 2011, according to Strand Consult, and the trend will continue in 2012.

Social media networks appear to be the reason people are sending fewer text messages.

Text messaging volumes and revenue are not declining in all markets, but is slowing in most developed markets. The most-recent data from the CTIA suggests slowing growth in the U.S. text messaging market of about nine percent.

In the Danish market, three out of four mobile operators have been experiencing a steady decrease in their test messaging (short message service, or SMS) traffic month after month.

From 2010 to 2011, TDC experienced an SMS traffic drop of 17 percent, Telia lost 18 percent and Telenor 26 percent, while the fourth operator 3 was the only operator that had growth in their SMS traffic.

That 3 saw text messaging growth is largely attributable to the fact that 3 is gaining customers and share in the market. SMS traffic on the 3 network grew by 29 percent.

But, overall, the number of Danish SMS messages fell during the first half of 2010 to 6.4 billion and to 6.2 billion during the first half of 2011. That is a drop of about seven percent from 2010 to 2011.

Facebook messaging is the reason for the drop, Strand Consult argues. We often forget that all products have a life cycle. Fixed line voice is past its peak, and now text messaging likewise seems to be nearing or past the peak of its product cycle in some markets, though it will continue to grow in other younger markets.

So what are Danish operators doing? They are bundling mobile broadband with SMS and MMS packages as part of a smart phone purchase. That means service providers get paid even as the volume of text messages declines.

There is

Finland's largest carrier, Sonera, for example, recorded a 22 percent decline in texting on Christmas Eve in 2011, versus the same night in 2010.

It isn't that people are communicating less. They are just using different methods of communicating. Text Messaging Declines

Hong Kong also apparently saw a similar decrease on Christmas, dropping 14% from the same day in 2010. Netherlands service provider KPN provided an early warning when it announced significant declines in messaging volume earlier in 2010. KPN text message declines 

Dutch telecoms regulator, OPTA, which shows a significant decline in the number of SMS sent in the Netherlands in first half of 2011 compared to the previous six-month period.

The country's largest operator, KPN, has also reported declining year-on-year messaging volumes over the last few quarters due to what it calls "changing customer behavior."

Wireless Intelligence says text messaging volumes are falling in France, Ireland, Spain and Portugal as well.

According to OPTA, the total number of SMS sent in the Netherlands stood at 5.7 billion for the first six months of the year, down 2.5 percent from 5.9 billion in the second half of 2010, even though total text messaging revenue rose slightly (0.6 percent) to EUR378 million during the period.

New Nook Tablet

Barnes & Noble has unveiled its new Nook tablet, a device with 8 GBytes of memory, a seven-inch screenn and priced at $199. That is an obvious positioning directly head to head with the Kindle Fire.

In addition, the company’s Nook Color e-reader has been repriced at $169. The new Nook tablet can be bought online or at Barnes & Noble retail locations.

So Far, LTE is About PC Access, More than Phones

According to the  Global Mobile Suppliers Association (GSA), there have been 49 Long Term Evolution network launches so far, and most have launched with an emphasis on PC connectivity, not use of smart phones. There also has been a big emphasis on what might be called fixed line substitution (if there was any widespread fixed line broadband to displace). 


In large part, that reflects the relative paucity of LTE handsets available to sell. 

Some 285 service providers have committed to commercial LTE network deployments or are engaged in trials, technology testing or studies, the GSA reports.

The GSA report also confirms 226 firm commercial LTE network deployments. 

Some 49 LTE networks, which is more than double the number 6 months ago, have launched commercial services in 29 countries: Armenia, Australia, Austria, Bahrain, Belarus, Brazil, Canada, Denmark, Estonia, Finland, Germany, Hong Kong, Hungary, Japan, Kuwait, Latvia, Lithuania, Norway, Philippines, Poland, Puerto Rico, Saudi Arabia, Singapore, South Korea, Sweden, UAE, Uruguay, USA, and Uzbekistan.

66% of Users 24 to 34 Own Smart Phones

While overall smart phone penetration stood at 48 percent in January, those in the 24 to 34 age group showed the greatest proportion of smart phone ownership, at 66 percent. 

In the same age group, 80 percent of those that had gotten a new device in the last three months chose a smart phone. 

Among those who chose a device in the last three months, more than half of those under 65 had chosen a smart phone, by way of comparison. 

Income also plays a significant role. When age and income are both taken into account, older subscribers with higher incomes are more likely to have a smart phone. 

For example, those 55 to 64 making over $100,000 a year are almost as likely to have a smart phone as those in the 35 to 44 age bracket making $35,000 to $75,000 per year.

120 MHz of 700 MHz Spectrum to Be Auctioned, Eventually

U.S. wireless service providers (and potentially others) soon will have the chance to bid on new wireless spectrum in the 700 MHz frequency range, and expected to be used to support new Long Term Evolution mobile networks. 


The allocation is important for a couple of reasons.

First, it might be the last big block of new wireless spectrum to be allocated for some time. “This is going to be the largest block of spectrum made available to the public for mobile broadband purposes in the next few decades,” said Harold Furchtgott-Roth, a former member of the Federal Communications Commission.  “Don’t see what else that is out there after this auction.”

Second, firms that do not win spectrum in the auction will have incentives to buy spectrum from other potential suppliers, especially Clearwire. Also, holders of some satellite spectrum that could be “re-purposed” for such purposes, notwithstanding the recent failure of LightSquared to win approval of its plan to re-use mobile satellite spectrum for a terrestrial Long Term Evolution network. 

Consider that AT&T owns 114 MHz, Verizon about 172 MHz, Clearwire about 150 MHz in the top-10 U.S. cellular markets. An additional 120 MHz is significant.
The expected 120 MHz of spectrum has been authorized for release by the U.S. Congress, but the Federal Communications Commission still has to craft the bidding rules.

Nor is it immediately clear how soon auction rules could be approved, or how long it will take to clear broadcast television users out of the spectrum. Though broadcasters received use of that spectrum for free, they will be compensated to vacate the spectrum.

Why LightSquared Failed

Inevitably, despite the small possibility of some positive resolution, we now will see a period of reflection where observers try to explain "why LightSquared failed." That doesn't mean LightSquared has given up. But as some of us have been saying for a while, the big problem here is interference.

When the frequencies were originally awarded for mobile satellite use, what became the LightSquared spectrum was a "low-power" application, in terms of the transmitted downlink signals.

Mobile communications service is, by way of contrast, a "high-power application." And since all radio communications (digital or analog) is fundamentally a matter of signal-to-noise ratio, there are some physical locations (close to proposed cell sites) where the signal strength of the cell towers simply overpowers the received GPS signal. 

This is physics, not politics. As originally designed, the satellite-based GPS network and the satellite-based mobile communications network could have co-existed, without interference, because both were low-power systems.

LightSquared has tried to paint the objections as a matter of politics and vested business interests. Those interests do exist. So one explanation for LightSquared's almost-certain failure (assuming one believes there still is a real possibility of fixing the interference issue)  already can be sketched out.

 "Entrenched and vested interests," including the GPS industry and some mobile telecom providers,  were able to defeat LightSquared by political and financial assets brought to bear on the spectrum re-authorization process.

Others would note that the aviation industry and U.S. military also objected, though. No FCC commissioner is going to risk "an airliner falling out of the sky," or other risks to passenger safety. 

LightSquared needed an FCC waiver because it was trying to use spectrum allocated for low-power space-to-ground transmissions for high-power ground-only transmissions. Interference issues with adjacent low-power satellite apps are well understood, which is why two adjacent satellite bands originally were authorized.  Why LightSquared failed

Big Change Coming for Mobile Payments in 2012, 2013

Enthusiasm about near field communications will be more muted in 2012 and most likely 2013, as mobile payments attention shifts to other ways to enable payments, loyalty and credentials programs and mobile commerce.

In fact, 2012 will see much more attention paid to a range of other ways of handling the communications, credentials storage and commerce applications. The reason is simple enough: NFC simply has not gotten enough marketplace traction, and ecosystem participants are eager to move ahead.

It was inevitable that hype around near field communications would begin to ebb. That happens with all important new technologies. And one might argue the hype around NFC reached a peak in 2011.

Instead, we will likely see growing interest in cloud-based wallet solutions that can be used by current point-of-sale system, rather than requiring the use of a mobile phone.

PayPal, First Data and Visa are among the “big names” promoting retail solutions that do not require mobile phone involvement, and further integrate with online and possibly other devices such as connected game playing units or even video set-top boxes at some point.

Beyond that, the focus has broadened beyond the payment function, in part because of the time and expense required to create scalable solutions, and in part because the value of mobile payments, in a narrow sense, has yet to prove itself in the U.S. market.

Also, in an attempt to find a winning value proposition that drives massive end user and retailer uptake, most ecosystem participants are looking at any number of broader value propositions with elements of marketing, advertising, location-based couponing and dynamic inventory management, not just “payments.”

Could Fewer Wireless Providers Mean Lower Consumer Prices?

Economic models are all about the assumptions, and that applies to analyses of what should happen as additional spectrum is made available to U.S. wireless providers. Specifically, policymakers looking after the "public welfare" must make choices that could affect the amount of consumer benefit. 


The problem, as with virtually everything in the global mobile business or the global fixed network business, is the business terrain between monopoly on one hand and multiplicity on the other. Most policymakers globally have concluded that monopoly is, in fact, a poor way to encourage innovation, efficiency and lower prices. 


On the other hand, a simple spreadsheet exercise will be enough to convince anyone that the mobile or fixed network communications business, when conducted in a facilities based way, simply cannot support lots of contestants. 


Whatever you might suppose total demand is, when multiple providers start to divide up that demand, markets can become ruinous, meaning no contestant gets enough market share and revenue to sustain itself. 


The  Phoenix Center for Advanced Legal & Economic Public Policy Studies long has argued that the sustainable number of network-based contestants in either the wireless or fixed network business will be limited to just a few firms, for this reason. 


Phoenix Center Chief Economist George Ford now argues that consumers actually would be better off if any future wireless spectrum auctions allow all wireless providers to bid, rather than trying to ensure that spectrum assets are allocated more broadly.


This might seem counter-intuitive. If competition is better than a monopoly, shouldn't broader spectrum awards create more competition, and therefore lead to more innovation and lower retail prices?


That's the argument the Phoenix Center takes on in a new study. There are two key assumptions. 


"First, we assume that price falls as the number of competitors increases (e.g., the Hirschman Herfindahl Index or “HHI” falls)," says Ford. "More formally, we assume Cournot Competition in Quantities."


In other words, the Phoenix Center uses the same framework as the  the Federal Communications Commission and the Department of Justice, where it comes to assessing market concentration and the impact of competition on retail prices.


A second key assumption is important, though. The Phoenix Center does not assume the amount of capacity from spectrum is not linearly related to the amount of spectrum a firm has. 


That is, if we double the amount of spectrum, then the capacity provided to a firm from that additional spectrum more than doubles. That might be a head turner, at first. After all, are we not dealing here with laws of physics?


My apologies to Dr. Ford if I misapply the assumption, but here's how I'd explain it. 


Yes, laws of physics do apply. But wireless networks routinely "re-use" spectrum. A single physical allotment can be used repeatedly across a network, with a primary determinant being the coverage size of each cell. Lots of smaller cells can use a single amount of frequency more efficiently than a few big cells. 


But cutting the cell radius by 50 percent quadruples the number of required cells. And since each cell represents more capital investment, you see the issue. Spectrum does not linearly relate to effective end user bandwidth. The amount of actual bandwidth a network can provide is related to the amount of spectrum re-use.


"Richer" providers can better afford to create the denser smaller cell networks, so can provide more bandwidth from a fixed amount of spectrum. 

Wireless Competition Under Spectrum Exhaust provides the detailed model, but the point is that a smaller number of new spectrum recipients creates more effective end user bandwidth than a larger number of new recipients. That seems counter to reason, and the analysis is important for suggesting the "common sense" understanding is wrong. 


The important public policy implication is that rules to "spread the spectrum awards to more providers" has a negative impact on end user pricing. In fact, a more concentrated distribution should lead to increases in supply that more effectively lead to lower prices.


It is not what most might assume is the case. The policy implication is that it is not helpful to restrict the ability of any contestants, especially the dominant contestants, from acquiring more spectrum in new auctions. 


One might note that bidding rules in some countries, such as Germany, do in fact limit the amount of spectrum the dominant providers can acquire. Though the Phoenix arguments are about upcoming policy for U.S. spectrum auctions, the same analysis should apply in all markets. 

EU to Clear Some 800 MHz Spectrum for LTE in 2012?

Every country in Europe will be required to clear TV transmissions out of the higher frequencies of 800MHz band by the end of 2012, the European Parliament has ruled.

That might not mean it actually happens that soon, but at least that's the goal. The expectation is that spectrum auctions then could follow, with networks being built after the completed auctions. All that means much of Europe will not see LTE in the next few years.

The 800MHz band is being cleared as part of the switch to digital television, freeing up some spectrum at the top and bottom of the band. The EU proposal concerns the higher frequencies in the 800-MHz band. By some estimates even that new spectrum will not be enough to meet mobile data demand by 2015. EU to clear 800 MHz band

Why LTE Kills Batteries

Devices running on Long Term Evolution and other 4G networks consume battery life, most users have discovered. Nokia Siemens Networks did some preliminary studies on LTE phone’s power drain versus their equivalent 3G models and found that LTE devices consume from five percent to 20 percent more than previous-generation phones, depending on the application used.

Some of you will instinctively guess that battery drain is worse than that.

In its review of the Samsung Galaxy Nexus, Engadget found that the Google Navigation running over the LTE network ate battery power faster than the Nexus’ car charger could restore it, for example. Why LTE drains batteries

Some us have started carrying extra batteries. Recently, some of us have been turning off both the 4G and 3G radios most of the time when out and about, using the devices only for voice and text.

And more of the time, the devices simply get turned off. That originally struck me as a complete waste of device capabilities. But we all learn to make trade offs. Increasingly, the only way to stretch battery life is simply not to use the data network at all, much of the time, so your batteries are available when you really need the power.

1% of Mobile Users Consume 1/2 of Bandwidth

A new study sponsored byArieso finds that extremely-heavy users of mobile bandwidth are becoming even heavier users.

About one percent of subscribers now consumes 50 percent of all downloaded data. Arieso reveals latest trends in smartphone data use:

1/2 of U.S. Adults Will Use Mobile Banking by 2016

By 2016, about half of U.S. adults will be using mobile banking, predicts. About 92 percent of the top-25 largest banks offer mobile banking, says Javelin. 

A study by Javelin Strategy and Research suggests that larger banks, armed with greater resources, have jumped into the mobile banking applications area at a level that small banks and credit unions have not generally been able to match, says Mary Monahan, Javelin Strategy and Research EVP and Research Director, Mobile.

Also, the complexity of mobile banking, with the many devices to support, as well as text messaging, mobile apps and web channels, smart phones, tablets and PCs, make it harder for smaller institutions to respond, says Monahan.

And there are key challenges to be faced. For one thing, younger consumers “are migrating to the larger banks” that do offer the mobile banking features, says Monahan. “As a result, the small bank clientele is older.” If younger customers are the bulk of future customers, you seen the danger.

About 11 percent of users have switched from smaller institutions to larger institutions, the study found. To be sure, about 20 percent of switchers say they moved because of “fees.”

But mobile banking users also tend to be younger, disproportionately in the 18 to 34 age bracket, and also tend to be wealthier, says Monahan. “They are more likely to have incomes over $100,000 a year, for example. And about half of tablet owners already are using mobile banking, suggesting that tablets will become an important new platform.

Of the top 25 banks, 30 percent already have developed tablet apps, the survey suggests. And Monahan notes that tablet apps have to be custom built for tablets, not ported over from existing PC apps.

As you might expect, users check balances, search for ATM locations and shift money between accounts. The coming new app, though, is peer-to-peer money transfer, and about 26 percent of banks already support that function in some way.

In many cases, users take advantage of that feature to do things such as splitting restaurant bills, for example. About 27 percent of survey respondents say they are interested in mobile P2P payments.

About 22 percent of institutions already support remote check deposit as well. But half the survey respondents say they will be adding remote check deposit within a year.

After a pause in 2010, mobile banking adoption surged by 63 percent  in 2011, rising to 57 million from 35 million U.S. adults, representing 22 million consumers in one year, according to a new study by Javelin Strategy and Research.

Over the next five years, mobile banking is projected to increase at a steady compound annual growth rate (CAGR) of 10.3 percent as financial institutions roll out new offerings and the pent-up backlog of demand is eased, says Monahan.

Smart phones are the immediate platform to be accommodated. Over the next five years, it is estimated that 68 million consumers will become new smart phone users, rising to 72 percent of the mobile phone user base. Smart phone adoption from 2011 to 2016 is projected to rise at a CAGR of 11.9 percent .

Smart phones currently drive mobile banking: Half of smart phone owners use mobile

banking versus 14 percent of non-smart phone owners, Javelin notes.

Tablets are the next frontier. The number of tablet users in the U.S. is expected to more than double over the coming year from its current base of 16 million (for an increase of 113 percent).

The number of adults using tablets is estimated to increase at a CAGR of 40.3 percent over the next five years.

By 2016, it is projected that 40 percent  of mobile consumers, or 87 million people, will have adopted a tablet.

And it is new applications both smart phones and tablets enable that could emerge as important new mobile banking capabilities, Javelin argues.

Video messaging provided by Microsoft Skype, video chat services such as Apple FaceTime and Google Talk allow for easy face-to-face messaging between devices that could provide much of the personal feeling of face-to-face communication.

Fears related to security and uncertainty about value are the main

roadblocks to initial consumer adoption of mobile banking. Also, perception of the value of mobile banking is a factor of age: Younger consumers are more likely to understand its worth, Javelin says.

Mobile P2P, mobile offers, mobile remote deposit, and all features that use the inherent nature of the phone will build the value proposition. And faster mobile networks will help. Lack of speed was the most common reason for dissatisfaction among customers who adopted the technology.

What is Tablet Impact on Mobile Networks?

Mobile network planning is never easy, these days. Unlike fixed networks, that generally exhibit clear and stable usage patterns, mobile network demand can fluctuate unpredictability. 


Tablets are the new factor, as most mobile network bandwidth demand has been driven by PC dongles and increasingly by smart phones.


But tablets add a new unknown element. The simple answer is that, over time, "more" bandwidth will be consumed by tablet devices.


The issue is how much new demand will be created, and just as importantly, where and when that demand occurs.


And there arguably are significant differences in the way people use bandwidth, when out and about and when at home or in the office.

On one hand, possibly nine percent of mobile usage occurs when people are out and about. 


About nine percent of usage occurs when users are moving, the balance occurring either at stationary locations such as home or work.

As early as 2007, about 40 percent of total mobile traffic was generated in the home environment Informa Telecoms & Media has said. By 2013 in-home usage is expected to reach 58 percent, with about eight percent of total mobile traffic offloaded to fixed broadband, Informa predicted at that time.

In 2008, the home environment represented more than 43 percent of total mobile data traffic and Informa revised its forecast, estimating that in-home mobile usage would climb to 60 percent by 2013.

Mobile voice minutes of use in the home environment represented about 42 percent of total mobile voice traffic by the end of 2008. Mobile voice usage at home would gradually increase to reach 49 percent by 2013, Informa estimated.

Mobile use at work was estimated to represent 30 percent of usage, with nine percent of calls initiated while users were moving. About 21 percent of calls would be generated from other public environments. All of that makes planning difficult.

The good news is that users often simply do not have time to engage with applications that consume lots of  when on the move. On the other hand, at-home usage probably will look more like PC behavior. 

The new question is what impact tablets will have. Since most tablets now in the user base rely on Wi-Fi connections, the impact on mobile networks might be very slight. But it would be reasonable enough to assume that, over time, tablet consumption might start to resemble smart phone patterns. 

The good news there, for mobile network capacity planners, is that Wi-Fi usage will be offloaded traffic, and will have minimal mobile network impact. 

At-home tablet mobile network usage, though more substantial than "on the go" usage, at least will be more predictable. 

iZettle, "Square of Europe," Adds New Features

Most of the time, we seem to focus on mobile payments as a value for end users. 


But iZettle seems to have approached it as a payments system with built-in value for the retailers who have to support the systems.


Some call iZettle the "Square of Europe," and that's a reasonable enough way to describe it. 


The company has released a brand new app with new features that help sellers manage inventory. 


The latest version, iZettle 1.7,  comes with product folders. Some retailers have libraries with tens or even hundreds of products. 


Now you can drag and drop products on one another to gather them all in a single product folder. Users also can also move your products around simply by pressing and holding. 


The latest version also adds a feature called "Product variants" that allows retailers to better support sale of clothing, food items or other products that come in different sizes, colors or price ranges, for example. 

Mobile Now "Is Communications"

About 85 percent of U.S. consumers use mobile devices for communications. For many, mobile is the way they generally use voice, even when they have access to a landline service.

In 2011, 202 million adults own mobile phones. 

Mobile usage has surpassed landline usage as well. Today, approximately 28 percent of American consumers do not have a landline phone whereas just 15 percent do not have a mobile phone. In addition, mobile usage has surpassed online usage (85 percent of people, compared to 78 percent of people who use landline services.