While overall smart phone penetration stood at 48 percent in January, those in the 24 to 34 age group showed the greatest proportion of smart phone ownership, at 66 percent.
In the same age group, 80 percent of those that had gotten a new device in the last three months chose a smart phone.
Among those who chose a device in the last three months, more than half of those under 65 had chosen a smart phone, by way of comparison.
Income also plays a significant role. When age and income are both taken into account, older subscribers with higher incomes are more likely to have a smart phone.
For example, those 55 to 64 making over $100,000 a year are almost as likely to have a smart phone as those in the 35 to 44 age bracket making $35,000 to $75,000 per year.
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