Cable Targets Small Business

The coming year is when we see just how formidable U.S. cable companies will be in the small business communications market. To be sure, many veterans of the business communications market don't think cable will much of a factor in the enterprise market. Maybe not. That's not where cable companies are going to focus, which is the small business customer.

Comcast Corp. apparently plans to spend $3 billion to sign up 20 percent of small companies in its territories by 2012. Time Warner Cable Inc. is also pursuing businesses with fewer than 1,000 employees. And Cox Enterprises has been signing up lots of business customers for years.

Phone companies dominate the $25 billion annual market, which can generate profit margins about 10 percent higher than services offered to consumers or enterprises.

On the other hand, large telcos don't generate nearly as much money from phone lines and calling as they used to. In fact, small business lines provide only about five percent of at&t's revenue these days.

Cable providers, with less than five percent of the small business market, may seize one-third by 2012, saus Sanjeev Aggarwal, AMI-Partners VP.

So two things are going to happen. In some cases telcos will cut their own prices to match the discounts cablers are expected to offer. They'll keep share but sacrifice margins. Or, telcos can simply accept the loss of some share to maintain margins for a while longer.

Anticipating the onslaught, Verizon and at&t seem to be prepared to cut prices and bundle services to keep small-business customers who sign up on contracts.

Verizon offers 20 percent off Internet access for companies taking unlimited local and long-distance calling plans for one year. Customers buying voice services from at&t pay roughly 40 percent less with an annual Internet service contract.

About 54 percent of AT&T's small and mid-sized-business customers in areas where cable may compete have might already have signed new contracts, some observers suggest.

Blogging Tops New York Times, Sort of...

According to ReadWriteWeb, a five-year-old bet was settled recently. The bet, between New York Times executive Martin Nisenholtz and Web 2.0 Founding Father Dave Winer, was about blogs topping the New York Times in Google search results for the top five news stories of 2007.

Rogers Cadenhead has done the tabulation and found that Winer, and blogging, have indeed won. Sort of, ReadWriteWeb notes.

According to the Associated Press, the top 5 news stories of 2007 were Chinese exports, oil prices, Iraq war, Mortgage crisis and the Virginia Tech killings. Obviously this is a list for US news markets and not the entire world.

Today, a Google search for those terms brings up a blog higher than the New York TImes for Chinese exports (Blogging Stocks 19th vs. NYT 20th), Iraq War (a blog was 17th, NYT 20th) and Virginia Tech killings (Newsvine coverage of the AP's top stories of the year is 9th in Google vs. the Times at number 30.) So blogs topped the Times in 3 out of 5 top stories.

Wikipedia, however, ranks higher than both blogs and wikis according to Candenhead.

The three blogs that topped the Times in the Google results in question don't tell such a simple story. Two are stories from the AOL-owned Blogging Stocks and one is from social news site Newsvine, now owned by MSNBC.

Mobile Web is About the Big Brands

You'd be hard pressed to find a more significant year in the U.S. mobile business than the one that is passing. We witnessed the entry of a major consumer and computer electronics retailer--Apple--into the mobile business. We saw the emergence of an unprecedented revenue model for the iPhone.

We saw Google put together an open source community around Android that includes tier-one mobile service providers. We saw Google make at least an opening bid for actual spectrum, and cement development deals with Sprint and Clearwire for WiMAX handsets.

We saw the Federal Communications Commission mandate an "open networks, open devices" regime for the 700-MHz C block spectrum, the best quality mobile spectrum yet to be made available, because of its wall-penetrating abilities signals in the 700-MHz range possess.

We saw Verizon Wireless declare its support for "open" networks as well. Taken together, all the developments signal the emergence of the mobile Web. And that is going to create new space for contestants, including the most-popular Web brands.

That is not to say networks are unimportant. It is to say that now handsets and brands become much more important in the wireless business. That's a huge change.

Word of Mouth, Internet Key for Breaking News

Even though television plays a key role in alerting and updating people about big news stories, the initial awareness often comes by word of mouth or the Internet.

After the April 16 Virginia Tech massacre, Frank N. Magid Associates polled Millennials; Gen Xers; and Baby Boomers about how they first got the news.

Television coverage was the primary source to which all three groups turned for information on the shooting spree, but nearly a quarter (23 percent) of the adult Millennials first learned about the story on the Internet, compared with 19 percent of Gen Xers and 16 percent of Baby Boomers.

About 29 percent of Millenials heard about the Virginia Tech story by word of mouth, which includes text messaging.

In fact, in all three target demos, word of mouth was the number one source of alerts to those who weren't at home.

On the other hand, 37 percent of Millennials first learned about the story from TV, as did 43 percent of Gen Xers and 50 percent of Boomers.

Who Will Sue Google for Incorrect Traffic?

Spain's top media company Prisa said Monday it had taken legal action against Nielsen for miscounting traffic to its ElPais.com Web site as well as readers of its newspaper.

Prisa said its Internet arm Pisacom and El Pais were suing Nielson "based on the damage caused by the unjustified downward revision in the number of unique visitors of ELPAIS.com during the current year."

"The lawsuit argues that due to the serious negligence on the part of Nielson in its measurement of audience figures for ELPAIS.COM, El Pais and Prisa suffered serious damages due to lost advertising this year."

Data from marketing firms like Nielsen are important in determining the amount websites charge for advertising, with sites with high viewing figures being able to charge higher fees to sponsors. Networks sometimes have such disputes with the firms doing the counting.

One has to wonder when somebody will sue Google for mishandling a search ranking.

Is Google the New Microsoft?

Is Google the new Microsoft? Some people think it is on the way; others say there is no chance of such an enduring dominance. For regulators, the question is thornier. Every competitive market sooner or later turns less competitive, for very simple reasons: users flock to great products and stop using or buying the less-good products. Over time, that naturally creates market dominance, and that in turn ultimately draws in regulators to prevent excessive market control.

But regulators have to define what markets are in the first place, define the relevant competitors, then quantify the impact and propose remedies. Let's assume the relevant market in this case is "search." Ignore for the moment the fact that neither Google nor any of the other contestants ultimately will operate in such a narrowly-defined segment as "search."

Sometimes, regulators, users and markets get the "dominance" thing wrong. Some of us can remember very-serious discussions about how to "control" the browser market, as that was deemed essential to "control" of Internet experiences. As it turns out, the browser was not central to "control." Then Microsoft proposed an Internet identification system called "Passport." Regulators were concerned that Microsoft could become the "toll keeper" to the Internet if the identity scheme were massively adopted.

For starters, it didn't get such adoption. In broader terms, the Internet itself grew so fast that it is questionable whether any single identity system could be said to "dominate" the Internet.There was competition after all.

All that said, regulators have ruled that Microsoft has a monopoly in desktop operating systems, that Microsoft has abused its monopoly position and that consumers therefore were harmed, though not necessarily in the opearating system market but in "ancillary" markets that might have developed more competitively.

So the issue is whether Google is becoming, in search at least, the equivalent of Microsoft in the operating system area. Curiously, Google will be charged simultaneously with being a "monopolist" over information and at the same time essentially a leech as it "creates no new information of its own." Google will be called an "information gatekeeper" even as it continually tries to devise better ways for users to find the very information it is supposed to be "gatekeeping."

The issue with that line of thinking is that Google doesn't "own" or "control" the information. What it "controls" is a user preference for its algorithms and search results. If Google interferes with the value of search results, users will go elsewhere. There arguably are more issues about paid local search. But the analogy there is probably "phone books" rather than search. Phone books are in the paid local search business. What Google wants to do is provider a better paid local search experience.

There probably are better-grounded objections in the privacy area. Google will know lots about its users. But that's something other Web application providers, entertainment and access services provider also are racing to capture. Privacy is a legitimate issue. The conflict between search and advertising models built around search seem less legitimate. Think of Google as media. Media always have had business models based on ad support for content. Google's privacy issues in that regard will not be different in kind from the issues other media will face as well.

To be sure, every era of computing has been lead by new companies. So some company, some day, will be acknowledged to have become that new leader. At some broader level, one wonders whether any such company will have "control" of the Internet and the Web the way Microsoft once controlled desktops.

So far, most consumers say they haven't even heard of "online versions of desktop productivity suites," for example. That isn't to say things will always be that way; just that domination of adjacent markets on the Web will be quite difficult.

Business Broadband: Cable Modems Significant

Businesses use all sorts of access technology, if a recent Aethera Networks poll is to be believed. As you might guess, more than a quarter of business users have Time Division Multiplex access while more than a third use Ethernet of some sort.

You might not be surprised that more than a quarter use cable modems or Digital Subscriber Line, especially business-class DSL. What is interesting is that cable modem technology shows up in such surveys of the small business space. In fact, at least some business owners tell me they replaced T1 lines with cable modem service, and are happy they did.