Telcordia Warns of Mobile Operator Marginalization

Broadband access is becoming a commodity, even for mobile service providers, who must figure out what else they can offer consumers once basic mobile broadband connections have become a feature purchased by the majority of mobile phone users.

The good news for mobile operators in many regions around the globe, data average revenue per user (ARPU) has quadrupled over the past six years and now is nearly half of voice ARPU.

But that product will saturate, as has fixed broadband, leaving mobile providers to look for the next wave of services and applications to sell.

"The popularity of video and other third-party over-the-top services are breaking mobile broadband networks and business models because they siphon off revenue while adding to the network's workload," says Pat McCarthy, Telcordia VP.

Since Telcordia believes that effort must include measures to differentiate3 access services, it is obvious why extending "strong" versions of network neutrality to wireless networks is so dangerous: it would close off most of the ways such differentiated service can be provided.

McCarthy says operators must distinguish between different types of traffic and prioritize them. For example, personalized end user services that generate revenue for an operator and its business partners should enjoy priority access to network resources, while zero-revenue OTT content should be managed with a tiered bandwidth management solution, he says.

Most-if not all-service providers undoubtedly would agree, a fact that illustrates why network neutrality rules or even reregulating broadband access as a common carrier service would be so devastating.

"An operator's need to manage bandwidth is the first step toward realizing a profitable business, and they must build on that capability, forming active partnerships with end users and their choice of content providers, to get their fair share of the profits," says McCarthy.

Already, mobile broadband traffic continues to grow, but revenues aren’t keeping pace, McCarthy says.

Perhaps the biggest threat of all comes from over-the-top players, McCarthy notes.  Operators will be required to make all the investments in infrastructure and provide a reliable customer experience. And yet, if they aren’t careful, they will absorb the bulk of the costs, while allowing third-party content
providers to reap the biggest profits.

Print content and video content providers say they have learned the same lesson from the music industry's experience with online music. Telecom industry executives probably have to learn their own lessons from the experiences of the fixed-line broadband experience.

None of that will be easy, as application providers largely will resist. But revenue sharing across the ecosystem is the only stable way forward, where maximum innovation and network investment can occur.

"For a time, while the priority is building out the mobile broadband infrastructure, there may be a
competitive advantage in offering a better network," McCarthy says. "But soon enough, the pipe will become a commodity, and the long-term potential revenues will be in the delivery of services, applications, and other user-demanded content."

Ecosystem conflict is inevitable as the new value chains are constructed. But service providers can help themselves by figuring out ways to leverage assets they already have, and offerng them to business partners, for example. It won't be easy, but it is necessary.

Consumers Will Decide what iPad Is, Not Apple

It isn't clear yet whether the Apple iPad is a "mobile" device used outside the home, or a "cordless" device used inside the home. The notion that the iPad is a device "between a smartphone and notebook" suggests a "mobile" device that can be used both outside the home and inside it.

The "cordless" use case is different: the iPad ultimately winds up being a media consumption device mostly used around the house as a shared device, where a mobile phone or a netbook or notebook tends to be a "personal" device used by discrete people.

Imagine something that lies around on coffee and end tables, on kitchen counters and gets picked up and used for various reasons on a casual basis, but which is a "shared" device rather more like a cordless phone  or remote control. That implies a lower price than currently is the case, but everybody expects that to happen.

Nobody can say for sure whether these, or even other undiscovered use cases will eventually emerge. In the near term, the iPad might wind up being used as a game platform, an e-book reader, a video consumption device and an educational content platform, at least if user consumption matches the current supply of applications in the App Store.

According to App Store analytics company Distimo, out of 2,385 iPad-only apps, 833 of them are games, about 35 percent of all the iPad-only apps currently available in the App Store.

The other popular categories are ‘entertainment’ with 260 apps, and ‘education’ with 205 apps.

But the emphasis on games and entertainment also is true of the iPod as well. In fact, 70 percent of the most popular applications on the iPhone are published in entertainment and education categories, compared to 40 percent on the iPad.

About  83 percent of applications on the iPad are offered on a paid basis, while 73 percent of all applications are offered "for fee" on the iPhone. The average price of all paid applications that are solely compatible with iPad is $3.61 compared to $3.55 for applications compatible with iPhone.

Medical applications are most expensive on both the iPad ($9.39) and iPhone ($10.73). On the contrary, Education ($9.10), Healthcare & Fitness ($4.41), Music ($6.86) and Sports ($4.95) applications are significantly more expensive on the iPad.

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"Most Mobile Ads Suck," Says Steve Jobs

You can count on one thing whenever Apple does something new: it will always say the old way of doing things "sucks." And that's what Steve Jobs, Apple CEO, says about most mobile advertising, in introducing  iAd, a new mobile advertising platform that will be built in to the new iPhone operating system, iPhone OS 4.0.  In typical Steve Jobs fashion, the Apple CEO said "we think most of this kind of advertising sucks." 


Apple tends to reshape just about every market it enters, so its entry into mobile advertising has to be noted. Just as signficantly, iAd is expected to provide a monetization vehicle for many developers of free apps for the Apple App Store, driving the apps business, not just marketing. 


"When you look at ads on a phone, it's not like a desktop," says Jobs. "On a desktop, search is where it's at." 


"But on mobile devices, that hasn't happened," says Jobs. "Search is not happening on phones; people are using apps."


"And this is where the opportunity is to deliver advertising is," he argues.


"The average user spends over 30 minutes every day using apps on their phone," he says. "If we said we wanted to put an ad up every three minutes, that's 10 ads per device per day." Assuming 100 million devices in the user base, that's one billion ad opportunities per day, Jobs noted.


"This is a pretty serious opportunity, but we want to do more than that," says Jobs. "We want to change the quality of the ads too."


"What we want to do with iAds is deliver interaction and emotion," says Jobs, and he undoubtedly is thinking about video and audio. Apple will keep 40 percent of ad revenue, and give developers whose apps host the ads 60 percent of ad revenue.

Studios Throw Blockbuster Video a Lifeline

It is not unheard of for one or more content providers to favor one channel, or even one contestant within a channel. As a rule, theatrical exhibition gets priority for new movie releases, with a standard set of release windows for other channels. In recent decades, the home video and DVD windows have changed the most, since home video and DVD channels now represent the single-biggest source of revenue, by channel.

But there are stresses in the channel as the revenue from home video and DVD, especially DVD purchases, is declining. In the once-hugely-important, and now simply important video rental channel, Blockbuster, historically the single most important video rental channel, and now the largest remaining place-based retailer, is struggling to survive, and seems to be getting a lifeline thrown to it by some of the leading stuidos.

Blockbuster recently got an exclusive deal with Time Warner, and apparently now has distribution deals with the Twentieth Century Fox Home Entertainment and Sony Pictures Home Entertainment that give Blockbuster an advantage: new release rentals will be available at Blockbuster, and not through Netflix or Redbox, about a month earlier.

Basically, that means Blockbuster will be able to rent new hit movies and releases on the same day they become available for purchase. Since each form of distribution satisfies part of the fixed demand for any new title (most people view a movie only once), it makes a difference in terms of sales volume that one channel partner has a month advantage.

The unusual new arrangement with Blockbuster shows just how important a distribution channel it is deemed to be. So appparently concerned are studios about the company's survival that some are giving Blockbuster a significant sales advantage over the rival video rental distributors.

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Too Early to Make Judgments About iPad, Nexus One

Some accounts of Apple iPad sales have suggested sales were disappointing for the first full day. Similar reports have accompanied the launch of the Motorola Droid and the Google Nexus One. The point is that observers are spending way too much time commenting on sales over a few days or even months.
Some trends take many months to years to emerge. According to comScore, 45.4 million people in the United States owned smartphones in an average month during the December to February period, up 21 percent from the three months ending November 2009.

RIM was the leading mobile smartphone platform in the U.S. market with 42.1 percent share of U.S. smartphone subscribers, rising 1.3 percentage points versus the prior period.

Apple ranked second with 25.4 percent share followed by Microsoft at 15.1 percent, Google at 9.0 percent (up 5.2 percentage points), and Palm at 5.4 percent.

Google’s Android platform continues to see rapid gains in market share as more Android-compatible devices are introduced to the market. So the point is not necessarily how well the Nexus One sells, but whether Android devices are taking more share in the market, which clearly is the case.

According to comScore, over the three month period between November 2009 and February 2010, Android gained five share points, while Apple was flat, Palm lost nearly two percent and Microsoft lost four share points. Research in Motion gained about 1.3 share points.

Similarly, it doesn't matter how many iPads Apple did or did not sell on the first day. What matters is whether Apple can uncover a new device niche between smartphones and notebooks or netbooks, or whether it can redefine at least a sizable portion of the netbook and notebook markets.

Nobody can make such judgements after a day, or even a week or a month.

Court Deals Blow to Network Neutrality: Will FCC Overreach?

Wall Street Journal "Digits" video about the Overturning of Federal Communications Authority over broadband access services.

Small Business, Consumer Portions of Economy Still Struggling

Virtually all observers now say the U.S. economy has past the bottom of the recent economic recession. The common understanding in financial markets also is that the markets climb a wall of worry. And in the small business and consumer segments of the economy, there is plenty of worry.

The National Federation of Independent Business Index of Small Business Optimism lost 1.3 points in February, falling back to the December 2009 reading of 88.0 (1986=100), only seven points higher than the survey’s second
lowest reading reached in March 2009 (the lowest reading was 80.1 in 1980:2).

Separately, analysts at Deloitte say rising tax rates, combined with declines in real wages and median home prices, drove the third straight monthly decline in the Deloitte Consumer Spending Index during February 2010.

To emphasize what that means, consider that "the persistence of Index readings below 90 is unprecedented in survey history," says NFIB Chief Economist William C. Dunkelberg. "Unprecedented."

The new NFIB survey confirms what other surveys suggest: there is a recovery under way, but it is painful. Employment per firm, seasonally adjusted, fell 0.13 workers, an improvement over the 0.5 workers per firm that had been lost every month for the previous fourteen months.

About 10 percent of the owners increased employment by an average of 5.0 workers per firm, but 19 percent reduced employment an average of 3.2 workers per firm, seasonally adjusted.

Over the next three months, eight percent plan to reduce employment and 13 percent plan to create new jobs, yielding a seasonally adjusted net negative one percent of owners planning to create new jobs.

The frequency of reported capital outlays over the past six months was unchanged at 47 percent of all firms, barely ahead of December’s record low reading. Capital spending is on the sidelines as is the demand for loans to finance these activities.

A revival of capital spending will require a significantly improved business outlook and some support from reluctant
customers. Plans to make capital expenditures over the next few months were unchanged at 20 percent, four points above the 35 year record low.

Four percent characterized the current period as a good time to expand facilities, down one point from January. A net negative nine percent expect business conditions to improve over the next six months, down 10 points from January.

Deloitte points out that real wages, exacerbated by rising energy costs, have been serving as a drag on consumer spending since December 2009. However, in February 2010, state and local tax increases and possibly weather-related weakness in home prices also contributed to a 7.8 percent dip in the consumer spending index.

Despite this recent downward trend, Deloitte still advises retailers to be prepared for an increase in consumer spending in the near future, though.

“Consumers have been resilient in the face of adversity and have gradually shown they are regaining their willingness to spend,” says Stacy Janiak, vice chairman and Deloitte’s US retail leader. “In the coming months, retailers should be prepared to respond to a potential uptick in activity, or risk having empty shelves when consumers are ready to replenish. Retailers that have systems in place to quickly analyze and respond to customer data may be better prepared to replenish inventory and stock the right assortment to capitalize on a release of pent-up demand.”

Unemployment claims have come down sharply during the past nine months, which historically has been a reliable signal of economic recovery. In the past month, however, claims have gone back up slightly.

Real wage growth, the biggest contributor to the Index until recent months, is down slightly compared to a year ago as energy prices are pushing up the price level and hurting the real purchasing power of modest wage growth.

The housing market deteriorated in the most recent month, possibly due to weather. Mortgage applications are declining sharply. The weakness in home prices could be a weather-related phenomena or it could be a sign that the economy is deteriorating after a brief second half bounce in 2009.

As we are a couple of weeks away from the start of the first quarter financial reporting season, observers will be looking for signs that sales and earnings are increasing at most reporting firms, especially as the year-over-year comparables should be favorable.