Small Business, Consumer Portions of Economy Still Struggling

Virtually all observers now say the U.S. economy has past the bottom of the recent economic recession. The common understanding in financial markets also is that the markets climb a wall of worry. And in the small business and consumer segments of the economy, there is plenty of worry.

The National Federation of Independent Business Index of Small Business Optimism lost 1.3 points in February, falling back to the December 2009 reading of 88.0 (1986=100), only seven points higher than the survey’s second
lowest reading reached in March 2009 (the lowest reading was 80.1 in 1980:2).

Separately, analysts at Deloitte say rising tax rates, combined with declines in real wages and median home prices, drove the third straight monthly decline in the Deloitte Consumer Spending Index during February 2010.

To emphasize what that means, consider that "the persistence of Index readings below 90 is unprecedented in survey history," says NFIB Chief Economist William C. Dunkelberg. "Unprecedented."

The new NFIB survey confirms what other surveys suggest: there is a recovery under way, but it is painful. Employment per firm, seasonally adjusted, fell 0.13 workers, an improvement over the 0.5 workers per firm that had been lost every month for the previous fourteen months.

About 10 percent of the owners increased employment by an average of 5.0 workers per firm, but 19 percent reduced employment an average of 3.2 workers per firm, seasonally adjusted.

Over the next three months, eight percent plan to reduce employment and 13 percent plan to create new jobs, yielding a seasonally adjusted net negative one percent of owners planning to create new jobs.

The frequency of reported capital outlays over the past six months was unchanged at 47 percent of all firms, barely ahead of December’s record low reading. Capital spending is on the sidelines as is the demand for loans to finance these activities.

A revival of capital spending will require a significantly improved business outlook and some support from reluctant
customers. Plans to make capital expenditures over the next few months were unchanged at 20 percent, four points above the 35 year record low.

Four percent characterized the current period as a good time to expand facilities, down one point from January. A net negative nine percent expect business conditions to improve over the next six months, down 10 points from January.

Deloitte points out that real wages, exacerbated by rising energy costs, have been serving as a drag on consumer spending since December 2009. However, in February 2010, state and local tax increases and possibly weather-related weakness in home prices also contributed to a 7.8 percent dip in the consumer spending index.

Despite this recent downward trend, Deloitte still advises retailers to be prepared for an increase in consumer spending in the near future, though.

“Consumers have been resilient in the face of adversity and have gradually shown they are regaining their willingness to spend,” says Stacy Janiak, vice chairman and Deloitte’s US retail leader. “In the coming months, retailers should be prepared to respond to a potential uptick in activity, or risk having empty shelves when consumers are ready to replenish. Retailers that have systems in place to quickly analyze and respond to customer data may be better prepared to replenish inventory and stock the right assortment to capitalize on a release of pent-up demand.”

Unemployment claims have come down sharply during the past nine months, which historically has been a reliable signal of economic recovery. In the past month, however, claims have gone back up slightly.

Real wage growth, the biggest contributor to the Index until recent months, is down slightly compared to a year ago as energy prices are pushing up the price level and hurting the real purchasing power of modest wage growth.

The housing market deteriorated in the most recent month, possibly due to weather. Mortgage applications are declining sharply. The weakness in home prices could be a weather-related phenomena or it could be a sign that the economy is deteriorating after a brief second half bounce in 2009.

As we are a couple of weeks away from the start of the first quarter financial reporting season, observers will be looking for signs that sales and earnings are increasing at most reporting firms, especially as the year-over-year comparables should be favorable.