Monday, September 6, 2010

What Big Brands Are Spending on Google

Advertiser search spending on Google show a large number of smaller firms use search ads, in addition to a relatively small number of firms spending more than $1 million a month, Ad Age reports.

Some 47 advertisers that spent more than $1 million in June; 71 spent between $500,000 and $1 million, and 357 spent between $100,000 and $500,000, a study finds.

In addition to those direct-billed customers, there are many more thousands of small self-serve advertisers that make up Google's $23 billion global annual revenue.

Sunday, September 5, 2010

Android Overtakes iPhone OS Globally

Google’s Android Operating System has overtaken Apple’s iPhone OS and become the world’s third most popular OS.

Android had 17 percent market share during the second quarter.

Android also is on track to overtake RIM’s BlackBerry OS and become the world’s second biggest platform behind Nokia’s Symbian OS, Gartner says.

According to Gartner, the Android OS has already overtaken the BlackBerry OS in the US.

Is Cable Finally Facing Disintermediation?

Under what conditions would a consumer be able to get rid of their multichannel video service and use alternate technologies?

The answer is more complicated than might first appear. Part of the answer requires knowing what functional substitutes actually exist for the types of content any single user actually wants to watch, when they want to watch, and how much that content is worth.

Only after that is determined does technology actually matter. It increasingly is easy to substitute a stand-alone digital video recorder for the same function provided by a multichannel video provider's own set-top decoder, for example.

So consider the decision matrix for a user who cannot live without the convenience of a DVR. "Cutting the cord" might make sense for a user who only wants to watch what is available over the air, who can get decent signal reception, and knows how to use Netflix to watch movies.

That option will not work, even if a user wants to do so, if any of the essential programming is "cable only."  To use but one example, a user who demands Fox News or Fox Business must typically buy an "expanded basic" package just to get those one or two channels.

Neither is available on a streaming basis. If that consumer does not actually have to "see" the programming, but only "hear" it, the one available option is to buy Sirius XM service.

Alternatives slowly are growing, but you get the point: technology alternatives are viable only when the content one wishes to see actually is available through alternate channels.

The decision might be a lot easier if a user's favorites are those TV series available on Hulu, for example.

But there again, the "when I want to watch" issue has to be considered. Hulu content will typically be time delayed by 24 hours. If a user really views some show as an "appointment," that 24 hours can be a long time.

Nor will content owners be in a huge rush to make alternate viewing to easy. Content companies make $30 billion a year licensing content to cable, satellite and telco video providers. They aren't dumb.

Content owners are not going to make it too attractive to watch that licensed content if it means damaging the existing $30 billion.

The point is that technology increasingly is available to create alternate channels. But technology is not sufficient to cause robust alternate channels to develop.

Saturday, September 4, 2010

Ping Users Top One Million in First 48 Hours

Apple says more than one million users have joined Ping, its new social network for music which lets users follow their favorite artists and friends to discover what music they’re talking about, listening to and downloading.

Apple reached the million-registered-users mark in less than 48 hours since its launch.

Regulatory Strategy Now Becoming More Important for Apple, Google, Others

The Texas attorney general's office is conducting an antitrust review of Google Inc.'s core search-engine business, a sign of widening government scrutiny of the Web giant.

The move is one more sign of the growing importance all sorts of regulatory issues now pose for technology companies that historically have not paid much attention to regulators, though Microsoft and Intel long ago became aware of the importance of regulatory affairs.

Texas's top prosecutor has inquired about allegations by several small companies that Google unfairly demoted their rankings in search results or the placement of their advertisements on the search engine, Google said Friday.

But with the increased awareness of regulatory downside has come an awareness that regulatory action can help a company as well.

In April, the Federal Communications Commission invited comments on a proposal that cable and satellite operators let viewers use any "smart video devices" available in stores to connect to their TV service. It says it wants to "foster a competitive retail market" in the devices.

If implemented, it could have far-reaching implications. Among other things, the FCC hopes such a mandate would prompt electronics manufacturers to make devices offering both Internet video and traditional TV services.

That could create a much-bigger opportunity for Apple, Google and other firms as well.

To the extent that the set-top decoder is the physical embodiment of the ability to access applications and services, the new rule would open the door for third-party devices, or integration of new features directly into set-top decoders, in ways not possible up to this point. Where the decoder that now enables multichannel video services also effectively blocks access to Internet video, that could change if the new FCC rules are adopted.

Telcos, cable, mobile and satellite companies long have been acutely aware of the role regulations play in enabling or disabling business models. That is something technology firms only recently have learned.

The Case for Femtocells

Though in some cases a femtocell will only boost voice performance inside a building, that might be worth doing, in some cases. How many of you have neighbors talking on their porches on their mobiles?

Redbox Needs a Streaming Service

Redbox, the provider of DVD rentals from kiosk locations, needs a streaming service to complement what it already provides, much as Netflix has shifted much viewing to its online channel rather than its "DVD by mail" channel.

About the only questions are how Redbox will do that, when it will do so, and how much the additional online delivery will cost.

A BusinessWeek report hints that Apple could be that partner. The story notes that Redbox added 1.8 million Internet users in the second quarter, including an iPhone application that lets customers reserve DVDs at kiosks, Redbox, owned by Coinstar, also offers an iTunes coupon through its coin-counting machines.

The company says it needs a partner to deliver movies to homes and portable devices to compete with Netflix Inc.’s online service. Netflix streams more than 20,000 titles as part of its subscription service. So far, Redbox seems to be downplaying the likelihood Sonic Solutions Inc., supplier of online movies services to Sears Holdings Corp. and Best Buy Co. would be the Redbox partner.

“We are exploring multiple opportunities,” Paul Davis, Redbox CEO, said. But some details might not be far away. The firm probably will provide some details at its next quarterly earnings call.


The Roots of our Discontent

Political disagreements these days seem particularly intractable for all sorts of reasons, but among them are radically conflicting ideas ab...