What Big Brands Are Spending on Google

Advertiser search spending on Google show a large number of smaller firms use search ads, in addition to a relatively small number of firms spending more than $1 million a month, Ad Age reports.

Some 47 advertisers that spent more than $1 million in June; 71 spent between $500,000 and $1 million, and 357 spent between $100,000 and $500,000, a study finds.

In addition to those direct-billed customers, there are many more thousands of small self-serve advertisers that make up Google's $23 billion global annual revenue.

What Big Brands Are Spending on Google - Advertising Age