Google Search Impressions Will Change Because of "Google Instant"

As Google Instant rolls out widely, the raw number of ads displayed per query will inevitably increase as Google displays a sequence of best guesses about its users' desired queries and shows results for the top guess.

For example, a search for 'a' displays results and ads for Amazon.com; an 'e' search does the same for eBay.com. That is going to require some tweaking of what an "impression" is.

To qualify as an impression, an ad exposure must last for at least three seconds, Google now says.

Even with that calculation in place, the effective click-through rate experienced by many Google advertisers may change.

Google Instant Will Impact Search Ads and SEO

Google Unveils Instant Mobile Search

Google Instant is a new search enhancement that shows results as users type. Google's key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page.

The most obvious change is that users should get to the right content much faster than before because they don’t have to finish typing a full search term, or even press “search.” Another shift is that seeing results as one types helps people formulate a better search term by providing instant feedback. Users can adapt their searches on the fly until the results match exactly what they want. 

Google Instant can save 2 seconds to 5 seconds per search, Google estimates. The new algorithms also will make smarter predications about what any user might be looking for. 

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Using Google Instant

Google Instant is largely about accurately predicting what a user is looking for, allowing you to stop typing before completing the thought. Google says this can save two to five seconds per search, but if you're a fast typist and smart searcher, it's probably less.

Still, having your thoughts completed by a machine and the results automatically delivered is different.

Using Google Instant: 5 Quick Takeaways

Google Instant Makes SEO Irrelevant

Google's new "Google Instant" search refinement might have direct implications for search engine optimization, in fact eliminating much of the value of bothering with SEO.

With Google Instant, no two people will see the same web. Until now, a single search would return the same results for a particular search query, to anybody who typed the same query. That's what made search engine optimization work.

If people start tweaking their searches in real-time, behavior will change, lessening the odds that multiple users will type exactly the same search terms.

Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people's search behaviors, says Steve Rubel.

Google Instant Makes SEO Irrelevant

Google Unveils Instant Mobile Search

Google Instant is a new search enhancement that shows results as users type. Google's key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page.

The most obvious change is that users should get to the right content much faster than before because they don’t have to finish typing a full search term, or even press “search.” Another shift is that seeing results as one types helps people formulate a better search term by providing instant feedback. Users can adapt their searches on the fly until the results match exactly what they want. 

Google Instant can save 2 seconds to 5 seconds per search, Google estimates. The new algorithms also will make smarter predications about what any user might be looking for. 

link

QuickPay Unveils Mobile Credit Card Swiper

In partnership with ROAM Data, QuickPay Merchant Services nows offer the ROAMpay credit card swiper for smart phones.

The ROAMpay device allows merchants who use smart phones to process credit cards wirelessly safely. This swiper is compatible with the iPhone, Blackberry, and Droid and also be used with the new Apple iPad. Merchants will have all the same functions as using a traditional credit card terminal but just will have the ability to accept payments in remote locations.

QuickPay Next to Market With Mobile Credit Card Swiper ROAMpay

How Much Did Apple 4 Antenna Issue Affect Potential Buying Interest?

Apple's iPhone 4 antenna issues might have cost Apple some sales. At least by one analysis, conducted by Piper Jaffray analyst Gene Munster, as much as 20 percent of potential sales might have been affected.

All of that noted, Apple still seems to be selling iPhone 4 models as fast as it can get them built. Some 80 percent of respondents said the antenna issue had no effect on their thinking.

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