Millennials are Social, Period

Fully 78 percent of Millennial internet users engage with social media, including blogs, microblogs, social networks, and photo- and video-sharing sites, according to a Harris Poll.

But social media usage has grown in virtually every age demographic.

Millennials Online: Marketing to a Moving Target

The Blogosphere: Colliding with Social and Mainstream Media

Social networks and microblogs have in recent years nudged blogging off the social media pedestal.

For some consumers, Facebook and Twitter have supplanted blogging as life-streaming outlets.

But blogs remain an important part of the landscape. This year, 51 percent of U.S. Internet users, or 113 million people, will read blogs on a monthly basis.

By 2014, the blog audience is expected to rise to 60 percent of internet users, or 150 million people.

The number of bloggers will also grow, though somewhat more modestly. In 2010, 11.9 percent of US internet users keep blogs. By 2014, there will be 33.4 million bloggers in the United States, representing 13.3 percent of internet users.

The Blogosphere: Colliding with Social and Mainstream Media

Will LightSquared’s LTE Network Find a Business Model?

LightSquared’s wholesale LTE network might not succeed as a major platform for 4G mobile providers. For starters, there might not be enough customers.

So some speculate LightSquared might instead be able to build a model based on middle-mile backhaul, basically hauling traffic from telco and other ISP points of presence back to major Internet backbone locations.

backhaul revenue potential from the 800 to 1,200 rural telcos and some number of independent or rural ISPs to make such a strategy feasible. I haven't made any attempt to run the numbers, but it seems intuitively unlikely.

Rural Internet access customers tend to pay less, and connect less, than their urban and suburban counterparts. Many ISPs or telcos in rural areas serve a few hundred total customers for voice, and less than that for Internet services. A market for Ethernet connections in the middle mile does exist. What isn't clear is whether the backhaul revenues are substantial enough to build a full business case for LightSquared.

Of course, LightSquared would not say that is the case, but rather than middle mile backhaul is a portion of the total potential revenue streams. That's probably true.

Will LightSquared’s LTE Network Reduce Middle Mile Costs?

Not So Many Twitter Replies and Retweets

There is a notion that social networking communication patterns "should be" symmetrical, or something sort of symmetrical, or at least highly interactive.

Systomos finds this is not the case. After analyzing 1.2 billion tweets, Systomos found that that 29 percent of all tweets produced a reaction of any sort, either a reply or a retweet.

Of this group of tweets, 19.3 percent were retweets and the rest replies. This means that of the 1.2 billion tweets we examined, six percent, or 72 million were retweets.

Sysomos also discovered that 92.4 percent of all retweets happen within the first hour of the original tweet being published, while an additional 1.63 percent of retweets happen in the second hour, and 0.94 percent take place in the third hour.

That's a classic "Pareto" distribution, often known as the "80/20" rule or a "long tail" distribution. Since so many processes and distributions in the natural world follow a Pareto curve, this should come as no surprise.

Pareto would suggest that a small number of tweets produce most of the replies or retweets. And that is precisely what Sysomos found.

Replies and Retweets on Twitter, a Report by Sysomos

Here's Why Google Needs To Buy Twitter Immediately

Google "Needs" to buy Twitter, for any number of strategic reasons, Henry Blodget argues.

Facebook is emerging as a serious threat to Google's core business, and Twitter is the only social company Google can buy that might have a chance of combating this.

Apple is getting into social networking, and Apple is among Google's most-dangerous competitors, though not the only one.

Google hasn't gotten traction with its internal "social" efforts, and it might be too late to catch up.

Google has the money.

Twitter should ultimately come upon a viable revenue model, and it could be a big one.

Here's Why Google Needs To Buy Twitter Immediately

Gmail Messages Now Can be "Unthreaded"

The way Gmail organizes mail into threaded conversations has been a "love-hate" sort of issue; some people find it very useful, and some us keep finding we are losing the "latest" messages because the messages are appended to an existing conversation thread that is on page two or three of an inbox.

Google now has decided to allow each user to decide to "thread or not thread." It's a big deal for some of us.

To change your settings, go to the main "Settings" page, look for the “Conversation View” section, select the option to turn it off, and save changes. If you change your mind, you can always go back.

Thank you, Google!

Official Gmail Blog

82% of Enterprise Outages Caused by Power, Hardware or Telecom Service Failure

Loss of electrical power, hardware failure or loss of telecom service accounted for about 82 percent of the outages experienced by some 200 medium and large businesses over roughly the last year, CDW has found.

While 82 percent of the 200 businesses completing the survey felt confident that their IT resources could sustain disruptions and support operations effectively, 97 percent admitted network disruptions had detrimental effects on their businesses in the last year.

Also, about 1800 smaller businesses reported network disruption of four hours or more within the last year. CDW estimates that such network outages cost U.S. businesses $1.7 billion in lost profits last year.

"The survey confirms that while many businesses believe they are prepared for an unplanned network disruption, many are not – and yet the three most common causes of IT outages are addressable," said Norm Lillis, CDW vice president, system solutions. Power loss ranked as the top cause of business disruptions over the past year, with one third of businesses reporting it prompted their most recent disruption. Hardware failures caused 29 percent of network outages, followed by a loss of telecom services to facilities (21 percent). "

The survey also revealed that businesses need to take advanced preparation more seriously and support employees more effectively with network accessibility.

While 53 percent of respondents said employees are instructed or given the option to work from home when a foreseeable network disruption approaches (a weather event, for example), only a third of businesses activate standby communications and network systems to support increased remote access when warned of such an event.

In fact, while respondents reported that, on average, 44 percent of the workforce normally has telework options, they said that only 39 percent of employees could telework during their most recent network outage.

link to full study